Best Proven Strategies to get Free Targeted Traffic to Your Website

A question that we get all the time is “How do I drive free targeted traffic to my offers?”

Getting more visitors to your website is the most important thing for any content creator in the modern world. That’s why it’s imperative to know how to get more free traffic to your site.

If you’ve struggled with driving traffic to your website, you’re not alone. According to 2020 research done by Content Marketing Institute, 63% of content professionals are challenged with finding enough staff skilled in content strategy which is one of the top drivers of website traffic.

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what isn’t.

The list below will help you increase the traffic to your website, generate more leads, and improve ROI.

Write SEO-focused content

Answer a question that a lot of people are asking online, that isn’t being answered well.

If you can answer questions with content on your website, Google will send traffic to your site.

So how do you find these questions?

Well, that’s the hard part. Understanding your audience helps. So does using keyword research tools.

(There will be more on how to actually find these questions you should be answering in the keyword research section of this guide later on).

But one of the simplest ways to find questions to answer is to Google it.

Type in a question your audience may have and go from there. I guarantee you’ll end up down a rabbit hole of potential questions to answer.

Once you’ve got some questions, use this simple framework to approach writing useful content:

• Do some keyword research to find a popular question.
• Write an article that answers this question.
• Follow SEO best practices for your article.
• Make sure the word count is long enough to fully answer the question
• Edit your article (we all make mistakes).
• Hit publish, rinse, and repeat.

Just make sure you pick a content topic that isn’t going to be dead in a few months…

Organic Social Media

Organic social media is not a new strategy, but it’s still something marketers should pay attention to. Besides posting on social media platforms, you can also use Instagram Stories (hello, swipe up feature!), live video, IGTV, or Facebook Messenger. The key with organic social media is to be an early adopter of new features.

For instance, Facebook released an automated lead generation feature on Messenger, allowing businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature for sending traffic to your website.

It’s also important to have a diverse social media strategy and use the right social media platforms — not just Facebook, Instagram, and Twitter. Platforms like YouTube or Pinterest can generate a lot of traffic to your site.

Email List Building

Using your current readers and customers is a great way to drive traffic to your website. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.

To get started with this, build an email list or grow your current list. Below are a few strategies you can use:

• • • Content offers: Publish content that requires visitors to share their email address to access it. Include CTAs for content offers on your website.
    • Easy-access newsletter sign-up: Include sign-up forms on your website, from your homepage to your about page. If a visitor had a delightful experience on your site, they might want to sign up for a newsletter.
    • Social media: Promoting your email newsletter on social media, whether through a post or contest/giveaway, is a great way to convert your current followers into subscribers.

Community Engagement

The more brand recognition you have, the more traffic you will drive to your website. One way to achieve brand recognition is to be active and engaged within the market. You can implement an engagement strategy today by participating in Facebook group discussions in your industry, answering questions on public forum websites, and interacting with your followers on social media.

On-Page SEO

On-page SEO can help your website rank higher in search engines and bring in more traffic. Some on-page SEO elements include the bpage title, header, meta description, image alt-text, and the URL (plus more). Showing up in search engines will generate more traffic for your site.

High-Quality Backlinks

In order to drive traffic to your site, you need to rank high in search engines. In order to rank higher in search engines, you need to be an authority in your industry. One way to do that, besides the topic/cluster model described above, is by acquiring quality backlinks. If websites with high authority link to your site, that gives you more credibility.

Technical SEO

Technical SEO focuses on the backend of your website to see how the pages are technically set up and organized. Factors include elements like page speed, crawling, indexing, and more.

To get started with your technical SEO, use some of our blog tips:

• Fix broken links and redirects.
• Create an XML sitemap for your subdomains.
• Set up language meta tags.
• Add custom H1 and introductions to topic pages.

Add Social Share Buttons

Social share buttons are links that make it easy for your readers to share your content on social media. When your readers become promoters of your content, your traffic will increase.

Once you’ve created your social share buttons, how do you get people to share your content? Here are a few tips to get started:

• Ask people to share on social media.
• Create strong content.
• Include quotable content.
• Add multimedia such as images, videos, infographics, etc.

Use Social News Sites

Have you heard of Reddit and Quora? These are social news sites and they’re great for driving traffic to blog articles. By nature, these platforms are similar to social media because they foster asynchronous connections between users. The difference is that these types of sites engage people around a question or topic, and external content can be shared to help explain the users’ points of view.

Another way external sites benefit from increased traffic via social news sites is when they’re shared in popular channels. You can share your website’s content on these sites yourself if you’re just starting out, but do so carefully. Just like on traditional social sites, too much self-promotion is frowned upon in the Reddit and Quora communities. You’ll fare best when you share your content in context of the topic and when it’s the best information to answer the user’s question.

FREE SEO Tools

To drive traffic to your website, it’s important to be a student of SEO. Learning SEO tools such as Google Analytics, Ahrefs, and SEMrush will help you develop a strategy to generate traffic to your website.

These tools will help you learn and analyze what’s working on your site and what isn’t. Plus, these help you come up with ideas for content that has the potential to generate high traffic. Check out our roundup of the best SEO tools to monitor your website.

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