KBI Marketing is our own in-house training center designed to help you grow in your learning and understanding of digital marketing and online advertising.
We offer lots of free information so that everyone can enjoy learning about advertising and marketing across different channels (blogs, YouTube, Facebook, etc.). Furthermore, we also offer personalized trainings for our clients, both in our office and onsite.
We adapt the trainings to the needs of your company by creating workshops, classes and trainings custom-made just for you!
We focus our sessions on further developing you and your team’s knowledge in the areas which most interest you. In doing this, you can begin to successfully confront the challenges of today’s digital environment.
Table of Contents
Areas where KBI Marketing can help you
- Email marketing
- Social Ads
- SEM (Google Adwords)
- Keyword search and basic knowledge of SEO
- Data analysis
- Inbound Marketing
- Branded Content
- Native Advertising
- Content Marketing
- Display
- Storytelling
What can we do for you?
Digital Marketing and Online Advertising at your service! Tell us what you need and we will provide you with solutions. By always following a performance based strategy, our objective is to improve your results!
SEM
Search Engine Marketing (SEM) is the same thing as Google Adwords. Develop your campaigns with a dedicated data analyst team
Social Ads
Advertising campaigns on social medias offer great success thanks to the wide variety of segmentations and audiences available.
Email Marketing
Email marketing is one of the most utilized marketing techniques and, coincidentally, also offers the best ROI results.
Content Marketing
Content Marketing helps to persuade users to carry out a desired action through relevant and engaging content.
Native Advertising
Native advertising adapts itself to the digital environment and attracts users with informative and interesting content.
Inbound Marketing
The Inbound Marketing methodology is based on attracting potential customers through valuable content.
Advertising Audit
With an audit of your advertising accounts, you can know what is going well and what still needs to be worked on
Data Science
Data science involves the scientific method and is designed to extract understanding from data.
In-Company Training
Digital marketing training right at your fingertips: workshops and training sessions tailor made just for your company.
Video Marketing
YouTube at your company’s fingertips. With video marketing, you can increase brand awareness and engagement with your users.
The Benefits of Working with an Digital Marketing Company Like KBI Marketing
Despite not having the expertise or necessary resources, 75% of businesses take on the management of email marketing internally. More than half of them don’t carry out any kind of tests before launching an email campaign. This is an essential component in order to see if you’re choosing the right contact base, if your copies are well-done, and if you’re choosing the ads with the highest engagement.
In order to figure out what users need, experts recommend putting yourself in their shoes and carrying out a test before launching your campaign. This way, you can increase your open rate and number of clicks.
If companies and advertisers work with a specialized email marketing agency, such as KBI Marketing, they will optimize their processes, improve results, and receive the following benefits:
- Initial consultation. Help clarifying objectives concerning communication and customer acquisition. It’s important that experts within the marketing world asses what strategy would be best to follow.
- Creation of campaigns. Help with ad designs for email marketing, landing pages and forms, all designed to increase both CTRs and LTRs. Using our experience, we can chose the contents best suited to increase your conversion rate.
- A/B Testing. No one should commit to investing in advertising without testing ads and measuring the market reaction first. Performance marketing agencies guarantee certain results but never forget the all important testing stage. In this stage, they test different types of ad designs and messages in order to find the best suited formula. Marketers can also measure the market response throughout the campaign and the quality of traffic received on the website. For this to be effective, they need to be able to work with your company. By sharing signup/sales data, information can be cross-checked and conclusions can be made.
- Campaign analysis. It’s important to find an agency that shares metrics as transparently and in as much detail as possible. Likewise, it’s important to itemize which databases were used in the A/B testing stage.
- Defining the optimal costs for the viability of an email marketing strategy in both the medium term and the long term. After the testing stage, you should be able to see if the investment in the recently launched campaign is appropriate or if it should be adjusted. This is the stage in which you would launch a large scale acquisition campaign.
- Diffusion. Agencies usually have their own (or a third party) exclusive, high quality database networks that offer the best results based on the type of campaign and the desired segmentation. Here at KBI Marketing, for example, we already know which databases supply good results. Therefore, we can commit to yielding a high number of registrations/signups, establishing a level of quality, and taking care of advertiser’s optimal CPAs.
- Creativity and innovation. Internet actions are living entities that change and evolve with time. For this reason, businesses should be looking for marketing professionals who manage their email campaigns; they work to incorporate new trends into older campaigns and are a bit more conservative in newer ones. As a general rule of thumb, even if a campaign is working well, it can always work better!
