Learn How to Boost Targeted Website Traffic Through Social Media

Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. Engaging with your audience is also an effective way to drive traffic to your website – and improve your audience’s opinion of your company.

The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating eCommerce traffic. Social media leads ahead of the traditional media in driving traffic to your website. They bring in ample of opportunities to gain the business visitors and convert into leads.

Here we share with you some useful social media tips to convert your visitors to leads.

1. Engage with Your Target Audience

Social media helps you connect to your target audience directly. You can interact with your audience, get feedback in real-time, and better your customer experience. Consistent engagement with your audience can boost traffic to your social media profile and website. This also improves the opinion of audiences in the company’s perspective.

One of the most vital aspects of social media management is to keep your audience consistently engaged. Digital engagement with your audience is a seamless process and should not be combined with self-promotion. For a successful audience engagement with your brand or website, you need to consider several points in mind:

• Social media is not a one-way strategy. It is more of a two-way street
• Do not ignore your audience. Keep them engaged. Or else you might lose them in the process
• Only 11% of customers receive replies from online brands
• Nearly 34% of customers prefer social media for customer care

One of the social media marketing strategies is managing your social media inboxes regularly.
Once, you learn the art of using social media management tools, you can stay at the top of the social game. Lead through your single-stream inbox with social events, and a niche content in your social feeds. Gaining your audience’s visibility will take time, but you need to put efforts to drive traffic continuously.

2. Optimize Your Social Media Profiles

Social media profiles play a crucial role in brand building and recognition. A good social media profile can drive a good amount of traffic to your website. Optimizing your social media profiles are as important as optimizing your website’s SEO. Ensure your social media biographies include relevant keywords. Also, make sure you do not miss any information while filling your profile details.

Your website SEO will rank good if you add its links in your social media profile biographies. Also, this is an essential rule for good SEO on your website.

Thus, social media profiles can be a great asset to brand awareness. For an optimized website, a streamlined social media profile with the right set of keywords and information is a must.

3. Create A Facebook Page and Build A Community

When it comes to driving traffic (both organic and paid), social media remains one of the best ways to create buzz around your brand, and building a strong online presence on Facebook is simply social media marketing 101.

While social media engagement is not exactly a ranking factor on its own, there’s a strong correlation between the number of social media shares and backlinks. According to EarnedLinks.com, “social sharing can boost website links by up to 245% over the course of a year.”

So, create a Facebook page and share your blog content! On top of that, make sure you optimize it for website clicks by adding CTAs designed to drive leads to your website.

Brush up on Facebook marketing best practices – use native Facebook videos, add compelling images – as with all content, adding visual elements drives more engagement.

4. Launch a YouTube Channel

As the Jeffree Star example clearly shows, with more than one billion active users, Youtube has become an essential tool for marketers looking for ways to get website traffic.

Since you won’t be using YouTube as a primary source of income, but as a tool to boost traffic to your site, you need to think about how you as a brand could tap into its potential.

Generally, we can only outline a few very effective video content types, so think about which will suit your needs best:

• Customer testimonials
• How-to and tutorial videos
• On-demand product demonstration videos
• Event videos

YouTube videos can be easily repurposed – shortened to use as native videos on Facebook and Instagram or embedded in a blog post on your website.

5. Go Live

Statistics show that 80% of users would rather watch live video from a brand than read a blog post. Using live videos to promote your brand gives you the opportunity to attract audience attention.

Live videos are especially effective for sharing company news and promoting upcoming events and product launches – so make sure you use them to get more brand exposure.

6. Use Instagram To Drive Traffic

A recent survey conducted by HubSpot showed that seven out of ten hashtags on Instagram are branded.

So, if you haven’t gotten around creating a custom hashtag for your brand, now is the right time!

After all, this is the platform where users engage with branded content the most. Statistics show that brands are getting 10x higher engagement rates on Instagram than they do on Facebook.

It goes without saying that you need to post high-quality images that are in line with your brand aesthetic.

But that alone won’t cut it –  every user on Instagram is doing the exact same thing.

So, what are some additional ways you can drive website traffic through Instagram?

• Add a call-to-action to your Instagram posts
• Create engaging, short videos (or repurpose them) and include your website URL
• Partner with influencers
• Offer your Instagram audience something extra – bonuses, discount codes, and special promotions that will help you drive them to your website
• Include around 5 hashtags in your posts to make sure they appear in relevant hashtag feeds
• Share user-generated content

7. Get Involved With Influencers

Here’s a fun fact: 89% of marketers say that ROI from influencer marketing is higher compared to other marketing channels.

Reaching out to influencers with big followings can be a game-changer, but it can also be a big investment, so whatever you do, don’t forget about micro-influencers.

Although they have a smaller audience (let’s say between 1000 and 100 000), they tend to have higher engagement rates, and with a little bit of research, you can identify individuals whose niche matches yours and whose brand persona aligns with your brand image.

8. Build a Loyal Community on Twitter

There are a lot of opportunities to drive traffic through Twitter (depending on your industry of course) and hashtags are at the center of it all. On this platform, it’s crucial to use niche-specific hashtags and create your hashtags as well.

But the key thing on Twitter is to know who you’re talking to. Give your brand a distinctive voice, or angle your Twitter posts to address your target audience specifically. Sparking conversations and buzz is at the core of tweeting.

Also, don’t forget to sneak compelling visuals in your tweets. According to Buffer, tweets that have visuals receive 1.5x more shares.

9. Be Active on LinkedIn

Don’t overlook LinkedIn. This is a platform specifically created for business networking and works exceptionally well for B2B businesses. Statistics show that 97% of marketers use LinkedIn for content marketing purposes.

So, how to build a strong presence on LinkedIn?

First of all, create a good flow between your website and LinkedIn – make sure you have a LinkedIn share button on your posts and email your website content directly to your connections by using LinkedIn email.

But whatever you do, don’t forget to engage with your network! Comment on other channels’ posts. When you post articles, include your personal view and add questions and polls.

The more engaging you are, the more chances you’ll get to connect with your LinkedIn community and build your way to authority.

10. Use the Power of a Good Podcast

Podcasts are huge right now. A recent survey showed that 22% of Americans listen to podcasts at least once a week. They are fun, popular, and reach a wide audience, so they’re a great way to both increase website traffic and raise brand awareness – as you might get discovered by a new audience.

If you start a podcast, you can do interviews with thought leaders in your industry. Or, if you don’t want to branch out into this type of marketing entirely, you can do a guest appearance on a podcast yourself – think of this as an equivalent of guest posting.

11. Post Actively and When your Audience is Active:

The key to increasing your follower count is consistent posting. For these businesses have to be proactive in their social media game. To increase the visibility of your profile, focus on regular publishing. Once you see a spark in your social media traffic, do not be lazy to post. It is a continuous effort that you need to make to shine in this challenging world.

To maintain a publishing schedule, you can use social media management tools available online. You can also use social media planner or calendar to optimize your publishing activity. These tools help you post regularly considering the location, time zone, and necessary factors. Take out the metrics of how much you post typically on each social site, and what is the time you publish your post?

Following these, you can see substantial growth in your social media traffic.