To get the maximum ROI from Digital Marketing or reaching the right audience at the right time and place it is very important to reinvent your digital marketing strategy.

An efficient Digital Marketing Strategy results in the hike in brand awareness, higher revenues and making your presence noteworthy in the crowded market.

Digital Marketing Strategy

Digital Marketing Strategy is a marketing plan that is implemented to retain and raise the market position.

This includes:

  • Market Analysis
  • Marketing Approach
  • Brand Awareness/Product Information
  • KPI (Key Performance Indicator) Establishment

Digital Marketing strategy includes some of the key social media like SEO, Video Production, and Social Media Marketing, etc.

SEO or Search Engine Optimization is the practice of applying data analytics for attracting a high volume of visitors interested in your offerings through organic search engine results.

Video Marketing is creating videos about existing products, services, and processes and sharing them on multiple social media platforms. Video Marketing can give significant ROI through multiple channels.

Social Media Marketing is a powerful weapon to cut through the competition in the market by posting your content on it.

Digital Marketing Campaign

Digital Marketing Campaign is a comparatively smaller and more focused set of activities to promote a specific product or service.

  • Finite-Time Frames
  • Choice of Marketing Channels, Budget, and Objectives
  • Define the scope of budget and objectives
  • Strong Visual and Engagement Mechanism

Guidelines For Digital Marketing 

Based on the current market trends, some guidelines for Digital Marketing are listed below-

#1) Use Social Networking sites like Facebook to reach a new audience out there every day.

#2) You can advertise your product/service on the Social Networking site that will be an overview of your service. You need to pay a small amount to post your ad on social networking which might be helpful to interact and attract several interested business entities and customer who is always there in search of product or service like yours.

#3) Chose the media like Instagram where you can reach about 700 million active users every month.

#4) Apply measures to get recognized on search engines like Google, Yahoo! etc.

#5) Emailers are a very good marketing element to expand your business circle and get in touch with your regular customers with the updates and newsletters etc.

#6) The use of microblogging sites like Twitter can be used to increase product interaction with a huge audience. Let people compliment and comment on your service (even troll) that can help you out to platform your product with fulfilled user requirements.

#7) Video Marketing is useful in the world of online marketing. Choice of an appropriate title tag, transcript and SEO exposure are some small but necessary steps to implement successful Video Marketing.

#8) Graphics can also be helpful to present your product and services to the market with effective visuals. Great visuals always help to gain a great amount of customer attraction.

#9) SEO (Search Engine Optimization) plays an essential part in this process. SEO helps to increase the number of leads to grow your business.

#10) Blog post from someone in your company or any other individual contributing to your success to gain better exposure and recognition in the market.

Survey Says:

‘After studying the current market trend and implementing several interviews with marketing people at least 90% – 99% growth is expected in the overall business.’

How Social Media has impacted Digital Marketing?

Social Media includes sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.

Fact Check:

By executing several surveys and interview sessions following facts have been figured out;

#1) Since 2016, the significant growth (around 50%) has been estimated in the usage of digital marketing.

#2) Worldwide predictions are as follows:

a) By the End of 2019,

  • The Digital advertising market size is estimated with CAGR(Compound Annual Growth Rate) around 31.96 percent while around 24,920 crores ($3.52 billion) market expansion.
  • The market will reach $2.7B along with integrated marketing tools.

b) As per the survey, Email Marketing can play a significant role in the world of digital marketing

c) By 2021,

  • As we saw, Social Media has been leading alternative since past few years, currently spends 28% of total marketing cost followed by 26% on search, 21% and 19% on display and video respectively
  • video marketing spend highest at expenditure upon with current CAGR 38% and expected growth is 22%
  • Digital Advertising industry is expected to grow with at least 32% CAGR along with ?. 189 billion market expansion
  • Digital Media’s current expenditure is about 15% of total marketing cost which may reach around 24% of the entire market
  • Search (SEO) will have lesser growth with 25% CAGR, will face reduction from the current 26% up to 22%

d) By 2025, The global digital marketing software market size is predicted to be $105.28 Billion. The software can involve several digital content delivering platforms to help companies plan, design and execute marketing campaigns depending upon requirement broadcast and real-time analysis of ongoing marketing campaigns.

List Of Best Digital Marketing Companies

Some of the top Digital Marketing Agencies are listed below.

  1. Markitors
  2. WebFX
  3. KBI Marketing
  4. MaxAudience
  5. Perfect Search Media
  6. Thrive Internet Marketing
  7. Disruptive Advertising INC
  8. Ignite Visibility
  10. Fuel Online
  11. Lounge Lizard
  12. Brolik

Comparison of Top Digital Marketing Agencies

#1) Markitors

Headquarters: Scottsdale, AZ (US)

Best for: Improving your search engine rankings, Optimizing social media post, More visibility online

Description: Markitors is a digital marketing company connecting small businesses with customers and helping them acquire new customers.

Core Services: Email marketing, Pay per Click, SEO

Pricing: The minimum project size starts at $1,000. The digital marketing services are
available at $1,500 – $ 5,000 per month

Website: Markitors

#2) WebFX

Headquarters: Harrisburg, PA (US)

Best for ROI Tracking, Concise reporting, Your expanded social reach

Description: WebFX is known as a full-service internet marketing company offering effective web marketing solutions for mid to large-size firms helping them improve their online presence.

Core Services: Content marketing, Pay per Click, SEO

Pricing: The minimum project size starts at $1,000.

WebFX offers:

  • SEO services at $950 to $2,900 per month
  • Social media advertising at $800 to $1,500 as the initial investment
  • Content Marketing at $1,800 to $6,000 as the initial investment
  • Email marketing at $300 to $500 per month

For other services and pricing please visit WebFX website 

#3) KBI Marketing

KBI Marketing

Headquarters: Oslo, (Norway)

Best for: Campaign Reporting, Growth-oriented marketing strategies, Campaign for driving sales traffic

Description: KBI Marketing is a performance marketing agency providing support to improve your online performance.

Core Services: Pay per Click, SEO, Digital strategy, Branding, Social Media Advertising

Pricing: Minimum project size starts from $10,000 with an hourly rate as $150 – $199/hr

Website: KBI Marketing

#4) MaxAudience

Headquarters: Carlsbad, CA (US)

Best for: High ROI, Well-constructed social media strategy, Wide range of digital technologies

Description: MaxAudience is a strategic brand and marketing consultancy providing multi-channel digital marketing services to lead sales traffic to your website along with increased revenue.

Core Services: Social Media Marketing, Email Marketing, SEO

Pricing: Minimum project size starts from $5,000 with an hourly rate as $100 – $149/hr

Website: MaxAudience

#5) Perfect Search Media

Headquarters: Chicago, IL (US)

Best for: Optimized Marketing strategies, Transparent Client Communication, Technology-based Analytical Thinking

Description: Perfect Search Media is a full-service digital marketing agency building customs strategies for a better outcome.

Core Services: Social Media Advertising, SEO

Pricing: Minimum project size starts from $5,000 with an hourly rate as $150 – $199/hr

Website: Perfect Search Media

#6) Thrive Internet Marketing

Headquarters: Arlington, Texas (US)

Best for: Highest Quality Standards, Result-oriented Innovations, search engine marketing

Description: Full-service digital marketing agency providing online marketing services
worldwide. Utilizes the power of the internet to help your business get more
customer attention and growth.

Core Services: Social Media Marketing, SEO, Email Marketing, Pay Per Click

Pricing: Minimum project size starts from $1,000 with an hourly rate as $100 – $149/hr

Website: Thrive Internet Marketing

#7) Disruptive Advertising INC

Headquarters: Lindon, UT (US)

Best for: Creative Ads, Paid Search on Google/Yahoo/Bing, Social Advertising on Facebook/ Instagram/ LinkedIn, Web Analytics

Description: Disruptive Advertising INC is a Tech-based marketing service agency that helps you grow your business through Google AdWords and Facebook Ads.

Core Services: Social Media Marketing, Pay Per Click

Pricing: Minimum project size starts from $1,000 with an hourly rate as $100 – $149/hr

Website: Disruptive Advertising INC

#8) Ignite Visibility

Headquarters: San Diego, CA (US)

Best for: Proprietary result forecasting technology called ‘Forecaster Method’, High Touch Consulting

Description: Ignite Visibility is a full-service digital marketing agency offering comprehensive marketing services for over 20 years.

Core Services: SEO, Pay Per Click, Paid Advertisement, Social Media Marketing, Email Marketing

Pricing: Minimum project size starts from $1,000 with an hourly rate as $100 – $149/hr

Website: Ignite Visibility


Headquarters: Los Angeles, CA (US)

Best for: Digital Marketing strategies, Data-Driven Technology-based approach

Description: WEBITMD is the leading digital content and marketing agency that delivers high revenue-oriented and lead generating marketing strategies.

Core Services: SEO, Pay Per Click, Content Marketing

Pricing: Minimum project size starts from $1,000 with an hourly rate as $150 – $199/hr

Website: WEBITMD

#10) Fuel Online

Headquarters: Boston, MA (US)

Best for: Enterprise SEO strategy, High ROI, Link Building

Description: It is the most trusted performance marketing agency founded by best selling authors and investors ready to help you gain high ROI on your investment.

Core Services: SEO, Pay Per Click, Paid and Social Media

Pricing: Minimum project size starts from $50,000 with an hourly rate as $150 – $199/hr

Website: Fuel Online


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