Start Attracting More Qualified Visitors For Your New Website

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your new website in front of people.

What is Website Traffic?

Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of pageviews and the number of unique pageviews. Pageviews are the total number of times anyone has visited your site, while unique pageviews tell you how many people visited your site — some multiple times and some only once.

The idea is that the more website traffic you get, the more opportunities you have to convert users.

But you’ll often see that with more traffic comes lower conversion rates. This could be because the traffic isn’t as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s).

The problem that most people face isn’t about how they can setup a website or even start a blog; it’s about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you’re not a seasoned digital sleuth yourself, you’ve likely struggled with getting the proverbial word out through a variety of forms of online marketing.

Why? Today, we’re faced with a plethora of disinformation and misinformation, crafted and concocted by clever minds looking more to extract money from you than help you to earn it. That latest “proven traffic system” that you just plopped down $997 for isn’t going to bring  you the results you expected. That new video series by the latest raving internet marketer on how you can drive “unlimited” traffic to your website? Nope. That isn’t going to work either.

So where do you turn? What do you do? How do you get people to notice you in a sea of abysmally overwhelming digital overload? In an ever-crowding space, the truth is that it’s becoming increasingly difficult to get noticed. It’s become a monumental undertaking to drive traffic to any website simply because there is just so much noise.

To rise above that noise, you need to understand some basic principles. This isn’t just about implementing the latest secret for driving traffic or hacking your way to the top of Google’s search results pages. No. This is about instituting tried-and-true methods that the biggest online marketers use to create authority and drive traffic over time.

Authority? Yes. If you don’t have authority, then you don’t have Google’s trust because trust breeds authority over time. If Google doesn’t inherently trust you, which it won’t do in a matter of months, then where do you turn? Simply put. It doesn’t happen overnight, so don’t expect it to.

However, there are ways that you can drive traffic to your website and actually churn a profit as long as you understand some of the fundamentals behind just how traffic works. We’re talking about things like SEO, social media marketing, email marketing and so on and so forth.

While traffic itself is great to have, it will literally be useless if you’re not capturing those people as leads through a free offer and dropping them into your sales funnel, which can help you to sell your products and services on autopilot.

As you come to understand some of the rules behind what drives consumers to purchase from you, you’ll better absorb some of the methods for driving traffic to your site, blog, squeeze page to your latest info product or wherever.

Here are the best ways to increase website traffic on your new website:

#1. Optimize your website for search

When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.

In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.

The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.

#2. Use NEW content

Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content.

#3. Submit your site to search engines

Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds at appearing on results pages for relevant queries.

• For Google: Submit your site via Search Console.
• For Bing and Yahoo: Learn how to submit URLs here.

#4. Build out your backlinks

Backlinks are another important component to SEO. When an external site links to your site, it’s signalling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words).

Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours — hopefully leading to a purchase.

#5. Spy on your competitors

Uuse the free Alexa tool. All you need to do is type in your competitor’s website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website.

If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.

#6. Optimize for long tail keywords

While many shorter keywords may come up in your keyword research, it’s important to also pay particular attention to the long tail keyword opportunities. Often, these keywords are more specific. As such, they typically have less search volume and, as a result, less competition. That means it’s not only easier to rank for relevant long tail keywords, but it’s also easier to guess the searcher intent.

When you create a website experience tailored to the searcher intent, you’re more likely to deliver the content that they’re looking for. This will help drive more organic search traffic to your site from a targeted group of users.

#7. Add new products or content to your website daily

Because one of Google’s ranking factors is how fresh the content is, it’s also a good idea to update your website content on a regular basis — daily if possible.

But this isn’t just a good move for SEO. It also gives users a reason to keep coming back to your site. If they know there’s something new to discover, they’re more likely to visit your site to find out what that is.

#8. Host exclusive content on your website

Start a blog, create a free course, develop Slideshare presentations, host webinars, and publish other relevant content on your site. Maintain a regular publishing schedule and allow users to subscribe so they have a reason to keep coming back.

#9. Write on Medium

Medium is an online publishing platform where people and brands can post blog posts with basic HTML and CSS editing and styling. The platform has also created a community of publishers who can follow, engage with, and promote others’ posts.

You can tap into this existing community and introduce your brand. After you’ve invested resources in creating a great content experience on Medium, you’ll gain traction and readers. By including links back to your site, you can lure readers to your online store.

#10. Master YouTube marketing

You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website.

If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.

#11. Get involved with guest blogging

Guest posting works two ways: You can submit posts to other sites or you can accept posts from external contributors. (You can also do both!)

Search for popular publications and blogs in your niche. Pay particular attention to those with active, engaged audiences and posts that get a lot of social media attention. Some blogs will have guest post submission guidelines, so it’s important to check for that first. If you can’t find it by clicking around on site, do a site search via Google — something like guest post site:URL.com.

#12. Drive website traffic with Facebook

While Facebook’s organic reach continues to decrease, as Facebook prioritizes posts from users’ friends and family members, that doesn’t make this platform less of a powerhouse. You can obtain website traffic from Facebook groups, Facebook Ads, Messenger, social media posts, and of course your own business page.

For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products.

Also, by combining Facebook ads with consistently posting on your Facebook page, you’ll increase the chances of getting website traffic from various areas in Facebook. Feel free to check out the Facebook Chat app, as you can share links to product pages or blog content to potential and actual customers.

#13. Try Instagram marketing

As time passes, Instagram becomes a better marketing channel for online retailers because of its business-friendly features and large audience size.

While you can increase traffic with the link in your bio, you can also do so by having affiliates, people who market your products for a commission, add their referral link to their Instagram accounts. Or reach out to influencers with big followings to share your link in their bio. You can boost website traffic by creating traffic ads. And you can even add links to Instagram Stories, posts, and photos. You can use free tools like Showcase to create Instagram galleries.

So, if you add the link in your bio, it directs Instagram followers to the shoppable galleries on your website instead of a third party app. It also helps boost overall conversions since it allows people to buy the products in specific Instagram posts you create.

#14.  Increase website traffic with LinkedIn Ads

For most online retailers, LinkedIn often seems like the last place you’d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source.

Many online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn.

Sharing product links is uncommon, unless the product is the first of its kind. Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.

#15. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

#16. Target Long-Tail Keywords

Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

#17. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

#18. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

#19. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

#20. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

#21. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

#22. Make Sure Your Site is Responsive and Fast

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

#23. Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

#24. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

#25. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

Summary

There are tons of ways to drive traffic to your online store, from social media to in-person marketing and everything in between. The most effective method depends on your brand and your customers — and you’ll only learn through trial and error (plus a bit of optimization).

The correct implementation of these tasks will provide a long-lasting result, an increase in organic traffic, sales, and an influx of hot customers.

Learn more about how to increase organic traffic

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