“What’s the secret to making money online? I mean what’s the BIG SECRET?”
Do you want the truth? The truth is putting the time into a system that’s literally PROVEN to work.
The simple things in life work.
But if you spend your entire life focusing on things that are just “Bright Shiny Objects”…
You’ll never accomplish anything, because you’ll always spin your wheels on the next “new big thing”.
You’d be much better off, and would see success much faster if you just checked this system here and gave it a try.
Got a product or range of products that aren’t selling as fast as you would like them to?
Selling online is an art and a science, and the smallest changes can therefore have profound effects on your success. In this article, you will discover seven strategies that will drastically boost your sales – all in less than 7 days.
1. Redesign Your Site. Use responsive design
With 1 in 4 customers using mobile devices to make purchases, your online store should be easy to navigate and purchase from when using a mobile device. Use an eCommerce platform that has responsive design, which means it makes websites render properly on a smartphone. Your customers can buy products with whatever device is in their hands, at any time that is convenient for them.
If you were manager of a store like Tesco Express or the Co-Op, then one of
the biggest aspects of your job would be to make sure that you organized the
stock and the layout of the store in general in a way that was highly
conducive to sales and that would encourage people to discover your
products and offers and to buy, buy, buy. And it would be your job
meanwhile to ensure that the products they bought were the right ones – the
ones that you had large quantities of, or the ones that you got the most profit
for. You would be constantly moving things around, trying different
combinations and layouts, and seeing what worked best for your profits.
Well if you run a website that has a e-commerce store, or if you are in the process of
building a web store, then things are no different. It’s still your job to make
sure that your products are going to sell as best as possible and to apply a
little thought to even the smallest details of your store.
If you’ve ever visited a landing page selling something like an e-book then you
will be familiar with the long narrow strips of text that they feature. The reason
for this? It is devoid of distractions meaning people will stay on your site and
be more likely to click ‘buy’ rather than to be distracted by an article.
Contrast works in two ways x both physical visual contrast that will make your
colors and images stand out, and contrast in terms of the products you are
going to have on display. With regards to the first, I am obviously referring to
the use of contrasting colors to draw attention to the items you want people to
look at, and this is a very simple way to direct people’s gaze. And by the
second point I mean placing items of differing prices next to one another to
accentuate them in different ways. By putting a very expensive item next to a
very cheap one for instance you make the cheap one seem really cheap and
you let people click buy without feeling guilty (because they can say ‘I’ll just
go for the cheaper one then’), whereas the expensive one becomes the
luxury item that people who want to go for the most elite option can go for.
Color psychology can also play a big role in your sales success. Light, “cool”
colors like blues are fantastic for getting people to spend longer on a page
(because they’re calming), whereas colors like red raise the heart rate and
encourage impulsive behavior. Think about how you can take advantage
of these facts!
2. Make Them Work For It
You might think that making someone work to get to your buy button would
be a bad move as it would put them off, but actually in some cases it can be
very useful. The other reason those landing pages work so well for instance
is because they force the viewer to scroll down for ages, at which point they
feel like they’ve committed to buy.
Meanwhile if you have something that everyone is looking for and you
know people want, then hiding it somewhere on the site can be a great way
to make them look at the other offers you have. Consider your best deals
as ‘bait’ and you can then tempt them to buy more.
You can even make your product seem more “exclusive” by creating certain
conditions that exclude members or make them take more actions. For
example, you may sell an item only to members of your exclusive Facebook
POS stands for Point of Sale, which is the point at which the customer gets
out their credit card to buy. On your website that’s wherever they enter their
details and this is the perfect opportunity to offer them something else to add
to their order. That way you can offer them the option to increase their
purchase incrementally (which never seems like much) and you can do it
when you have already gotten past the ‘barrier to sale’ which is the effort
involved in committing to buy. They already have their card in their hand… so
why not add a gift wrap? Or a small token if it means they can combine
This is highly effective because it lets you slightly increase the amount the
person is spending with you once they have already committed to buying.
Getting out the wallet and deciding to buy is a huge “barrier to sale.” Once
your customers are at the checkout then, you’ve done the “hard part.”
There is no reason not to try and increase the value of their purchase.
4. Collect Serious Data
If you run an online business, then collecting data is one of the most important
aspects of it and is something you need to prioritize as a crucial element.
Failure to recognize the importance of collecting data about your customers,
about your products, about the market and more can lead to your missing out
on some seriously big opportunities and even cause you to barrel
headlong into some serious mistakes. Read on and we’ll take a look at why
data is so important, and at what you can do with it.
The first thing to look at is who is buying your products, or perhaps clicking
on your ads. In other words – who are your customers? Where do they live?
What’s their budget? And what are their hobbies and interests?
This is very important because it shows you who your target audience should
be. You may find that you’re actually targeting entirely the wrong kind of
audience – that you thought your products would sell to middle aged men, but
actually it’s teenagers who are more interested which will allow you to correct
course. Likewise you might find that you are simply missing out on some
There’s a fine line between someone who buys your products and someone
who just looks at them. Your job is to find that line and then to make sure
that as many people cross it as possible.
Normally, the people looking at your products but not buying will be people who
have seen your marketing and have become interested but decide against
making a purchase because they think your offering is too expensive, or
because they think the competition offer a more compelling purchase.
In such a case then you might decide to use some more direct marketing
showing how your product is a market leader, or you might decide to cut
the price for a limited time. It’s only by testing different price points and
different deals though that you’ll stand a chance of making them sell.
And when you start testing, that’s when collecting data becomes even more
important. If you cut the price of your products and you then find that they start
selling like wildfire, you will need to know precisely when the
increase in sales began so that you can be certain that it was the change in
price that caused the increase.
Likewise you’ll want to get detailed information about who was most affected
by the price cut. It might be that a select number of your potential customers
were driven away by the price cut assuming it meant that the quality was
lower. Perhaps then you need to sell two slightly different versions?
What is Selling?
This brings us nicely on to another point – identifying which of your products
are selling the best so that you can focus more effort on them and use that
feedback to direct future products to develop. You don’t want to invest too
much time or money into something that has been shown not to sell.
Getting data is also important when it comes to promoting your business. If
you ever want to get an investment from a big corporation, or if you ever want
to work with a big partner, then you will need to get feedback regarding your
business so that you can present the raw data for promotional reasons.
5. Use More Persuasive Sales Copy
When you get a professional website design as a company this is an
important investment for your business. The idea is that you are creating
basically a virtual advert that any one can find in order to get more
information about your company and to learn about your Service. At the
same time your web page design will be created in such a way often that
they can order your services or products online and in this sense it then
becomes a virtual shop too – or at the very least a portal to your services and
This requires a good and professional website design that is easy and
intuitive to navigate, that is pleasant on the eyes and reflective of your
business and that will grab the attention of viewers and not let go.
That’s not all this is dependent on though. It’s also of course dependent
on your business being good – of your offering good services and at a
good price and of your clever Strategies to pique people’s interest. And
then it’s reliant on the content and your marketing spiel…
6. Understand your target audience
To make the right decisions about your products and marketing activities, you need to understand your customers. When you have a brick-and-mortar store, you can have conversations with your customers right there and find out what appeals to them. When your customers are online, you have to proactively take steps to learn about them.
By using analytics tools in your online store and point-of-sale (POS) system, you can identify purchasing patterns and preferences. While nothing can replace a face-to-face conversation, you still have lots of opportunities, including email, online chat, and phone calls, to ask questions to learn about your customers.
7. Use analytics to learn how customers find your store
You want to use your time and marketing resources wisely. By using analytics tools such as Google Analytics to research how customers who make purchases are finding your store, you can then better focus your marketing efforts. For example, if you get a lot of traffic to your cookware store from a blog post about healthy eating, you should write more content on that topic. If almost all your sales are coming from Facebook ads, it may be worth it to invest in more advertising.
Your web designer will handle your website design in terms of the
programming and graphic design. They might even handle some SEO for you.
However, for the most part the actual copy and content will be up to you
– the writing that greats your customers when they find your page and the
writing that sells your products or describes your company. This is up to you
and you need to make sure that you design it to be as effective as possible.
In other words, unless you hire professional copy writing, it’s up to you still
to sell the product and through the medium of the internet where people have
little patience and little time for anything that can be quite tricky. So how do
you go about writing content that will grab people and draw them in?
Rule number one is to grab their attention right away. This is always
important, but in the case of the internet where we are used to short
snippets of information it’s paramount. State simply and boldly at the head of
each sentence what it is that your company provides and if you’re marketing
a product likewise state right away what it is that it does. Don’t open up with
a fun quip or rhyme – state simply ‘this device will wake you up on time
every morning’ or ‘we design the very best logos and brands for companies’.
Once you’ve hit them with the facts, it’s then important to start to let them know
in detail why yours is the best. Don’t be afraid of a little hyperbole, but also be
sure to create a narrative that involves the reader and draws them in.
People like stories – which is why many sales pitches online tell of the
author’s success or describe what life is like with the product. At the same
time people like to be engaged directly so use the word ‘you’ a lot and ask
rhetorical questions. ‘Do you like paying too much for your car insurance?’.
There’s much more to writing a good sales pitch, but this will get you started
on the right lines – and combined with good web design it will convert the
visitors to your site into paying customers with the best possible efficiency.
With these seven changes, you’ll have highly optimized your sales process
and can expect to see a huge uptick in sales.
As you know, users are accustomed to getting what they want with just a few clicks. If your purchasing process has any obstacles, users are more likely to abandon the sale and go to the competition. To avoid this trajectory, follow these tips.
- Have an easy purchase process. In general, the fewer clicks the better, but always provide the user with the information they need at each step. A star example in the industry is Amazon, which has designed a system where users can buy a product with just one click, making resisting more difficult than ever.
- Make a variety of payment methods available. Often, users has their own preferences in this regard, so you need to have all your bases covered. Include options like credit cards, PayPal, transfers, or even cash on delivery.
- Avoid additional charges. Nothing annoys a buyer more than going to pay for a product online and realizing that the price is higher than they thought. If you are going to apply extra charges to the price of a product, always indicate it as clearly and early as possible.
- Low shipping costs. Whenever possible, shipping should be free.
- Good return policy. A leader in the industry who does this well is ASOS, which offers the possibility of making free returns (without the need to give a specific reason) for 28 days after receiving the order. Whatever the conditions are, it is always important to make them clear and to keep to the promises you made.
- Fast delivery. Clearly indicate when the order should arrive at the customer’s home.
Creating content related to your brand will help increase the visibility and SEO positioning of your website, as well as positioning you as an expert in the market. One of the most common and effective ways to do this is through a brand blog, in which content can be disseminated through different social channels. To get off to a good start, follow these two tips.
- Develop a content plan: Like any other sales technique, your blog must correspond with the general objectives of the company and have a well thought out strategy behind it. Before launching yourself into the pool, you need to have a content plan that includes the frequency, the types of publications, and even a calendar.
- Alternate between different formats: Videos, infographics, downloads, image galleries etc. There are many options that go beyond simple written text posts. Be sure to include a variety of formats in your content plan and discuss which ones work best for your audience.
Food for thought.
Click–>Here–> “Start Small… Start Here”
Or… You can just keep doing what you’re doing.
But… Just don’t expect the same results if you do what everyone else does.