Best Partnership Email Templates For Profitable Cooperation

If you’re struggling to craft the right business collaborative email, understand it’s not that challenging. You just need to grasp the best tactics to design such emails.

As an organization, acknowledge, you’re not the sole business offering a specific service. There are a good number of other companies providing the same service as you. So, how do you outsmart them?

That could only happen when you make a partnership with another high-end company; it would lead to good results at the right time.

You’d surely like to improve the productivity within a short span. So, send out the emails to approach these prospective business partners.

Find out some of the essential points that you need to add, while sending emails:
• Praise their product or service: Remember to mention why you want to collaborate with them. This would motivate them to work with you.
• Offer: You can even subtly offer them some benefits that they could get from the partnership. This works like magic, just like a discount, free gifts work for a customer.
• A final CTA: Never forget to include Call-To-Action. If you do so, you could miss out on a great future partner.

What’s the purpose of a partnership email?

If you don’t know what you want to get out of a partnership, you’re not ready to start asking for one. Don’t enter a partnership just because it’s cuffing season and all the businesses at the cool kids’ table are doing it.

Of course, there are many good reasons to enter a business partnership: they can increase your revenue, grow your brand awareness, broaden your reach, and engage new audiences you didn’t have access to before. But before entering a partnership, you have to know what your goals are.

The purpose of a partnership email is to strike up a conversation with your desired partner, and, ideally, to make an offer they can’t refuse. Simple as that. A good partnership email is personable, convincing, and relevant to the receiver. But above all else, it should make it crystal clear what you’re offering, what you hope to receive in return, and why this partnership is a good idea for the recipient.

The components of a partnership email

So, you’ve narrowed down the goals you want to achieve, and you’re itching to start signing deals left and right. Now, all you need to know is how to put one together.

While the precise contents of your emails are going to vary from partner to partner, you’ll find that almost all partnership emails share a similar structure and answer the same questions:

• An introduction: Who are you? Why should this influencer or company be paying attention to your email?

• A compliment or recognition: Why did you choose them as a potential partner? What do you like about them or their work?

• A request: What do you want them to do for you?

• An offer: What will you do if they fulfill your request?
• A conclusion and call to action: What should they do if they want to discuss the partnership further?

While following this format doesn’t guarantee any partnerships, it will make sure you’re understood, and it’ll put your best foot forward — right into the crack in your target’s door.

Partnership email templates from scratch

Now that you’ve got the formula down, let’s take this off the chalkboard and into the lab. Here are nine partnership email templates to get the gears turning.

Further, we’d move onto some of the best-designed business collaboration email templates that you could integrate into your process, and also take ideas from the real-time collaborative emails to approach partners:

Partnership email from scratch:

Plan the subject line, introductory line, body content, and ending line to strike the right chord with the recipient.

Hey (partner’s name),

I’m (your name) from (your company). I’ve been following (partner’s company) and I really enjoyed/resonated with (specific product or content example). It (reason you liked it). 

At (your company’s name), we (one-sentence description of your business).

Are you interested in (benefits you hope to achieve)? In the past, we (list of similar past successes). We’d love to see if we can work something out.

Do you have time on (date and time) for a quick call to discuss further?

Thanks,

(Your name)

Ask for a shootout

This template is a bit more specific than the last one. Here, you know exactly what you’re asking for a shootout, and you know precisely why it’s going to be good for your desired partner: their audience will love it.

Hey (partner’s name),

I saw your recent post about (subject matter), and it really struck a chord with me. 

I’m (your name) from (your company’s name), and we (description of how your company or product relates). 

We’re big fans of your work, and we think letting your followers know about (your product) and how it can (its benefit) would be a great value to your audience. 

We’d be thrilled if you’d give us a shoutout on your next (type of content). 

Thanks so much,

(Your name)

Ask for an ongoing product promotion

Ongoing promotions are one of the more traditional types of partnerships and can work exceedingly well in gaining a larger audience for both parties. The key to a successful promotional partnership is product synergy. If your products are too disparate, you’re not going to gain any traction.

When writing an email asking for an ongoing promotion, make sure you focus on the overlap of your audiences and how promoting each other can help both of you get a piece of the pie.

Hey (partner’s name),

I’m (your name) from (company name), and we (what you do). 

We’ve noticed you (how partner connects), and we think both of our audiences could benefit from learning more about each of our products. (If offering a commission or other compensation, include it here).

Currently, we have:

• (Audience stats)
• (Major promotional achievements)
• (Other accomplishments)

We’d love to work with you. Do you have time (date and time) for a short call?

Best,

(Your name)

Ask for a brand collaboration

Brand collaborations are ongoing efforts between two brands to create a product that targets a specific niche. This form of partnership requires a lot more commitment from both sides — unlike most of the other types of partnerships on this list, you’re likely going to create an entirely new product with this one. Ideally, you’ll want to have a clear idea of what type of product you want to make before you send your email.

Hi (partner’s name),

I’m (your name) from (your company). We’re big fans of your (partner’s product), and we know our customers love it too. 

We’d like to propose (one-sentence proposal). 

Do you have time (specific date and time) to discuss further?

Best,

(Your name)

Ask to advertise with a brand

Advertising with a brand is pretty similar to setting up an ongoing promotional partnership. However, for the purposes of this guide, when we say “advertising”, we mean asking to rent ad space or place ads somewhere else on the brand’s sites, social media, or other content.

Because of this difference, you’re likely going to need to be ready to pay for ad space. That said, it’s possible a brand will be open to a tit-for-tat exchange where you let them advertise on your own site but don’t bank on it.

Hey (partner’s name),

I’ve been following (partner’s company’s name) and I’m really excited about (specific recent event). I (personal anecdote that connects with the partner). 

At (your company’s name), we (what you do), and we think it would be valuable for your audience to know about our efforts in (same or similar field to partner’s company). 

We’re interested in advertising on your (marketing channel), and we can offer (your offer). Optional: We’re open to other arrangements as well. 

I’d love to discuss this with you further. Let me know if you’re interested and we can set up a call.

Thanks,

(Your name)

Proposal Letter for Business Partnership

From,

Sender/Your Name…

Job Designation and company name…

Date: DD/MM/YY (date on which letter is written)

To,

Receiver name…

Job Designation and company name…

Sub: Proposal Letter for Business Partnership

Dear (Sir/name),

We (Company name), are glad to submit a business partnership proposal to your company (Company name). We are an esteemed company in manufacturing (Product type). (Describe in your words). Our companies share a mission in the (Company type) industry and we believe that this joint venture will be beneficial to our companies.

We hereby wish to propose a business partnership with your company. Our company has a strong customer base in (Product/service type) as well other countries globally. (Describe all about your proposal). We appreciate your plan to expand your territory to (Area name) and (Another area name). We have business strongholds in these regions and our partnership would help your company to expand. (Describe all about your plan).

Additionally, we are looking for a partner who ventures in online trading and this partnership can benefit both companies. (Explain your requirement in business expectation). With the new branding, our joint venture will contribute to selling more products, expand the customer base and the promote market of products from both companies.

Please have a look at the detailed proposal with more information on the profit margins, long term goals, and the objectives of this business partnership. (Cordially describe your greetings and recommendation). We are looking forward to welcoming your company as our new business partner.

Thank you.

Yours Truly,

Your Name…

Job Designation and company name…

Contact info. and Signature…

 

Another format, [Email Format]

TO: Receiver mail address, name.fghf@mail.com

From: Sender mail address, name.fghg@mail.com

Sub: Proposal Letter for Business Partnership

Dear (Sir/Name),

In response to your call for a business proposal, we (Company name), hereby take this opportunity to introduce our company.  (Describe in your words). We are a reputed company in providing high-standard interior design services to customers.

Our headquarters are in (City name) and we have branches on over ten states in (Country name) and (Another country name, if any). (Describe all about your proposal). We also offer services to real estate companies (Service type) that have ventured in fully furnished apartments for sale.

We have a good understanding of the work of (company name) and we would like to be partners with your company. We are qualified interior designers in designing apartments for sale and we believe that our partnership will benefit your current housing project in (City name). (Describe all about your plan). We believe that our services will complement the services you offer to your clients and ensure customers’ satisfaction.

As requested, kindly receive the attached company profile, details on the business proposal, the goals of the partnership, and commercial terms. (Explain your requirement in business expectation). Thank you in advance for considering our proposal. We look forward to a long-term business partnership. (Cordially describe your greetings and recommendation).

Kind regards,

Your name…

Job Designation and company name…

Contact info…

Congratulations To Business Partner Messages

When you start a business together, you should remember that business partners are someone who will help you get through every problem that might occur in your business.

To make someone a business partner, you should always keep in mind that those people are well acquainted with you, and also you will be able to trust them no matter what happens.

Sometimes it happens that your business partner achieves something; at that point, you should make sure you provide encouragement or support to them as their achievements will also help you in the long run; here are a few Congratulations To Business Partner Messages:

• This is not the end of the tunnel for us. We will surely make a comeback. Let’s not lose hope so easily.

• I feel lucky to have found a business partner like you. You are always innovative with your ideas.

• It is due to your hard work and cooperation that my business has become successful today.

• I really appreciate your positive attitude to business. Your persistence has made our business successful.

• It is not easy to start a new business. You need a lot of patience, hard work, and skill to build the business gradually.

• One can start a business with average intelligence; what will make the difference in your business idea, marketing, and promotion strategies.

• The only way to succeed in business is to sell quality products. You can never compromise the quality of your products.

• If you keep on working like this with dedication and commitment, success will definitely follow you.

• If we totally dedicate our business to service, we don’t need to worry about profits.
  • You should treat the feedback and reviews with a lot of seriousness. They will help you to learn the drawbacks of your products and services. It provides you with the scope to improve.
  • A successful entrepreneur knows the value of customers. You need to give supreme importance to your customers to be a successful businessman. Try your best to meet all their demands.
  • Always try to stand out in the market, be innovative with your products and services, they need to be unique.
  • Start small, don’t be in a hurry, you won’t turn out to be a billionaire overnight. Launch your products slowly, get an idea of the market and the competition you will have to face. Promote your products and make them popular among customers.
  • Create a brand value for your product, and try to surpass the expectations of your customers when it comes to the quality of your products.
  • Don’t get bogged down by the mistakes; business is a mix of profit and loss. If you have taken a wrong decision that has led to a loss, be firm and try to learn from the mistake. You won’t learn if you don’t make a mistake.
  • Don’t feel afraid to take risks. You need to come out of your comfort zone to expand your business.
  • Keep on trying new ideas, and stay updated with the demands of the market. You can’t stick to a single idea if you want to be a successful entrepreneur.
  • Know your products well before you launch them in the market.
  • You must be skilled when it comes to investment, and know how to invest in the right product at the right time to get maximum returns.
  • All your sacrifices, hard work, and commitment will pay off one day. You just need to move on.

What to expect

The reality is that you’re not going to hear back from most people you reach out to. Don’t take it personally. Just keep on finding new prospects and sending personalized emails, and eventually things will fall into place. Keep it consistent and keep it personal, and you’ll be well on your way with these partnership email templates.

You need to have faith in your business idea and encourage your business partner to put in his/her best efforts to make the business successful. You need to maintain a good relationship and cooperate with your business partner.

At times your business will face a crisis, but you and your partner need to remain strong and tackle the crisis.

You shouldn’t get bogged down for suffering losses. It’s important to have faith in your business idea and management capabilities.