How to Get Online Gambling/Casino Traffic?

How to get online casino traffic?

Paid online advertising

Advertising is the mainstay of lead generation. Whether you choose to do paid search, social media campaigns, remarketing or display advertising, it’s a tried and tested method to drive traffic to your online gambling and casino link.

One of the advantages of using paid lead generating techniques is that people who click on your links are usually high up in the buying cycle, and are therefore ready to purchase. However, you need to balance the cost of your advertisements with the commission you receive per sale. If each ad conversion costs $50 and the commission per sale is $40, it is not worth pursuing this form of lead generation.

Affiliate programs

The Internet offers many different services, where you can buy traffic for online casino. Collaboration with affiliate programs, which successfully make money and help others to profit, brings good results in this field. The collaboration mainly implies the placement of teasers, banners, pop-unders, and contextual advertising by the affiliate.

There are several affiliate payment models such as cost per sale and cost per action. In the first case, the reward is a percentage from every sale of the advertised product. In the second case, money is paid for the fulfillment of a certain action, for example, following a link to the website, filling in the registration form, subscription to the newsletter, etc. It can also be referred to as pay per action.

The advantage of buying targeted traffic that converts is the fact that you see the results on the first day and can increase the traffic volume in any order that is comfortable for you. The disadvantage is that you need to make significant investments from the start and have to learn filtrating poor-quality platforms by bitter experience.

Affiliates get paid for the traffic they bring to casino websites. There are several different models of rewarding the affiliates.

1) Revenue-share.

With this model, affiliates get a percentage of the casino’s net revenue generated by referred players. Many affiliates prefer this model because it means long-time (often life-long) income. For operators it is also a good option because affiliates are motivated to bring quality players who would constantly generate revenue for the casino. The percentage that you pay to an affiliate varies. Most casino operators use an individual approach. Some appreciated and trusted partners get up to 50% commission with no negative carryover.

2) CPA (cost per action).

This is a model where a casino offers a fixed rate for every player. It can be a reward just for registration, but most often the player needs to deposit and/or wager a certain amount for the affiliate to be paid. Casino operators can be flexible about the rate, increasing it while the number of players referred by the affiliate grows.

3) Mixed models.

As already mentioned, casino operators often apply customized approaches to high-profile affiliates. For example, they can offer a combination of revenue share model and CPA, or even negotiate certain upfront payments together with long-term participation in the casino revenue. The more flexible you get in your relationship with the affiliates, the better network you will be able to grow and the more chances you will have to profit from these win-win partnerships.

Social media traffic

Social networking sites are often used for promotion and online casinos are not an exception. Social media pages can become an additional source of traffic. Depending on your target audience, you can build an optimal strategy for the promotion of pages, which will allow bringing active traffic to your website. Interesting articles, news, recommendations – all of it increases the number of subscribers, any of whom may be a potential customer.

The research conducted by Smart Insights shows that most of the English-speaking audience accounts for Facebook (41%), Twitter (30%), and Pinterest (20%).

Building doorways

Doorway traffic can be called one of the best options. Doorway pages are designed to rank highly for the required keyword. For this purpose, you have to collect low-frequency keyword queries (the optimal number is around 100 thousand) and to create a page for every query, adapted for one specific keyword. However, you should take into account that the gambling niche is considered highly competitive, so you should take the search for queries seriously.

Sending email newsletters

Email newsletters are an old but efficient tool. In order to personalize emails, you should integrate the mailing service with the CRM system. In such a way, you will receive the required customer data. Use of this information in emails will help you to create highly personalized texts, which is appreciated by users. If you doubt you can manage this task on your own, turn for help to a professional email-marketing specialist.

Carrying out webinars

Carrying out webinars is another popular way to ensure high traffic. The audience actively responds to training materials, especially online (which is much more convenient than personal presence).

Network reviews of your casino

Contact representatives of the gambling industry and organize a review. On the Internet, there are a lot of subject-related blogs and websites with casinos reviews, which are regularly visited by users. They represent your TA. In addition, you can buy a rating on similar sites.

AIDA Marketing

Marketing has some immortal models based on the psychology of human behavior, that will remain trends of the times. The AIDA model was formulated in the U.S. by E. St. Elmo Lewis back in 1898. This model involves a clear sequence of actions to form a consumer decision to purchase goods/services. It can be explained as follows:

Before working with AIDA, it is necessary to study the target audience in detail and to determine what methods to be used to influence it.  

To draw attention, a website should have an original, vivid, and memorable design. Due to the huge variety in today’s Internet, a trivial standard design is not able to attract any customer attention. For example, different interactive elements, such as pop-ups, menus, sliders, drop-down lists, etc., have been entered into fashion nowadays. Without them, your site will look outdated.

To generate interest, it is necessary to drum up a visitor’s curiosity and make him or her stay on your site. Focus on the needs of the aim audience: give them what they’re waiting for. The newest games, the most interesting bonus program, relevant information about products and services – all that you offer should generate interest.

To trigger the desire to start a game, it is necessary to call to action with bright images, videos, animations, sounds, and texts. It can be enticing live images of slots, card, and board games. Also, logos of recognized developers and laconic texts ultimately should generate a desire to make the key step – action.

Gambling Festivals and educational events

All users live offline: you should not ignore this fact when building a marketing strategy. Online casino players are usually open to communication with representatives of the platform – such interaction is possible on different gambling festivals, seminars, and exhibitions. Participation in industry-specific events can boost brand recognition, and help to look for new customers and partners.

Hosting webinars is another popular customer acquisition method. The audience actively responds to educational materials, especially in the online mode.