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Why is it so important to increase traffic to your Affiliate Link?
Best Paid Traffic source for affiliate marketing
Everybody wants more web traffic, but not everybody knows how to get it. Some website owners try out different complicated and sophisticated marketing strategies that are always time-consuming and expensive, but luckily there is a better way that is cheaper and faster.
You do not need to worry which techniques to use to increase your web page traffic, if you simply decide to buy traffic from reliable source. With this method you can easily get more traffic, due to the fact, that it has proven results.
You do not need to know tricks and tips to drive more visitors to your site, if you use paid traffic sources. The truth is that such tricks and tips that can be found online, can help you, if you use them correctly and properly, but it will take a really long time to get results.
If you do not have so many time or do not want to wait, you can invest a lot of money in expensive marketing strategies that offer much more in shorter period of time, but they do not have proven results and you can spend a large amounts of money before you realize that in your case they do not work.
So the best way to get more traffic directly to your website without spending too much money or time for this goal, is buying quality internet traffic. That means real human visitors, who will be interested in the content of your site, your products or services. That kind of visitors that might become your future consumers you can get, if you decide to buy targeted traffic that is not expensive at all.
What is Paid Traffic – How it Works?
Paid web traffic includes visitors that land on your page after clicking on an ad on another platform like Facebook. The following are some of the most used paid traffic sources:
- Display Ads: Ads on the side of third-party websites, including images, banners, text, etc.
- Paid Search: Ads shown on search engine result pages (SERPs) like Google AdWords and Bing Ads.
- Social Media Ads: Ads that users see on social media platforms like Facebook, Instagram, Twitter, and ads before a YouTube video.
- Native Ads/ Recommended content: Ads that appear on platforms with similar media content.
- Sponsored content: A type of content marketing like an article on a website that publishers are paid to distribute.
- Influencer Marketing: A type of marketing where social media influencers promote your product or brand to their followers.
Depending upon your goals, you can pay per click (PPC), pay per action (PPA), pay per view (PPV), or pay a flat rate for an ad. For example, you can pay for displaying your advertisement for a certain amount of time, or you can purchase a certain number of posts from social media influencers.
There are a lot of options when it comes to paid web traffic. The ultimate best option to grow your business is a mix of organic and paid traffic. According to the Annual Marketing Report 2019-2020, 74% of the business owners consider paid traffic generation to be a huge driver for their company sales.
It might be tempting to switch to PPC to increase traffic. But, keep in mind that only getting basic traffic is not what your websites need to grow. Paid traffic needs to be optimized to convert visitors into buyers. For this, you must consult with an SEO company to generate leads.
Affiliate Marketing: How To calculate Customer Lifetime Value for your business
First thing’s first, you need to determine the average purchase value for your business. Depending on the size and duration of your business, you may not be able to use your whole customer base for this calculation. Rather, you may opt for a sample to represent your customers and calculate that average. To calculate this, you will follow the following formula for each of your individual customers, or the individuals selected for your sample size:
Average Purchase Value = total revenue from customer
_______________________
total number of individual orders
You will then take all of these Average Purchase Values and average them in order to get your business’s Average Purchase Value.
Now that you know your purchase value, you need to determine how often people are buying. As before, if you have a large customer catalog, you may want to select a sample size in order to determine this. To calculate the Average Purchase Frequency Rate, you’ll need to follow the following formula:
Average Purchase Frequency Rate = Number of total purchases by individual
______________________
Total number purchases for business
As we did with the Average Purchase Value, you will either add up each of these values for all of your customers and determine the average, or you will do so with your sample size and get the average in that way.
We have our two averages, which means we are now able to calculate the average customer value for your business. Here’s how to calculate:
Customer Value = Average Purchase Value
____________________
Average Purchase Frequency Rate
Odds are, you’ll want to hang on to this number. While it’s useful information to know how much the average customer is bringing to your business, especially if you’re reporting to stakeholders, marketing VP’s, etc., when they convert, we still don’t have enough information to determine whether we should put our paid efforts behind your cold, warm, or hot traffic opportunities. To get that we need to know how long the average customer lifespan is.
Now, if you’ve been around for a while you may have years worth of data to work from. If that’s the case, you can skip the next steps and go straight to calculating your average customer lifespan.
However, if you don’t have years to wait, a good workaround is to calculate your business’s churn rate. This rate is defined as the rate at which customers stop doing business with someone. You can calculate this number using two sequential periods for time for your business. For example, you may look at how many people purchased in Q1 and how many people purchased in Q2. Here’s how to calculate your business’s churn rate given this example:
(note: these time periods can be years for comparison as well. The comparison periods are subject to the nature of your business and your available data.)
Churn Rate % = 1- Total # of customers who bought Q1 + Total # of customers who bought Q2
_____________________________________________________________
Total # of customers who bought Q1
In our example above, we have calculated the churn rate for each Quarter. However, had we compared two different years we would have an annual churn rate %.
Then, you’ll use the following formula to calculate your Average Customer Lifespan:
Average Customer Lifespan = 1
________
Churn Rate %
To calculate your Average Customer Lifespan, you’ll follow the following formula:
Average Customer Lifespan = Sum of Customers Lifespan
______________________
Total Number of Customers
(note: You may want to select a reasonable sample size as we did for our first two calculations.)
Now that we have all of these calculations, we are finally able to calculate Customer Lifetime Value. To calculate follow the formula below:
Customer Lifetime Value = Customer Value
____________
Average Customer Lifespan
Now, you now know how long any given customer is expected to spend with your brand.
Paid Traffic vs Organic Traffic
If you’re new to the world of digital marketing, then it’s important to understand that there are various ways to attract traffic to your website. One of the most popular ways to drive traffic to a website outside of paid ads is most certainly with search engine optimization.
Although it doesn’t directly cost anything to do, businesses invest thousands into improving their sites and increasing their rank on search engines.
This is done by writing content, guest posting, creating backlinks, on-page SEO, and a whole lot more. Of course, in order to do this many businesses pay companies a hefty amount, but the return in traffic is often substantial.
Compared to paid traffic, the results from SEO are not instantaneous and can take a few months to kick in. But once the traffic starts rolling it, for most of the time it remains constant while growing at a steady pace. This means that in the long run organic traffic from search engine optimisation can often work out cheaper. However, with that being said, it’s not that easy to implement an SEO strategy.
Compared to say, pay per click, almost anyone can create a pay per click campaign in a matter of hours. With so many tutorials and resources out there, creating your first ad is literally a breeze. On the other hand, SEO takes a whole lot of skill, patience, and persistence. Leave one of those traits behind and your campaign is also destined to fail.
Should You Use Paid Traffic?
Now we’ve covered everything there is to know about paid traffic we can finally answer that vital question: is it worth it?
To put it simply, yes it is, but there are a few exceptions;
As we explored earlier, there are various types of paid traffic out there with the main ones being ad traffic and pay per click marketing. Although both can provide excellent results for businesses and generate a lot of traffic, both are also subjective to high levels of fraud.
If you purchase a paid ad on a CPM basis in the hopes of attracting visitors, then the chances are you’ll be disappointed. With so many robots out there constantly viewing the ads and wasting your impressions you’ll be lucky to get a click.
The only way to stop this type of fraud is if the ad network improves their fraud detection, which is very unlikely to happen. This leaves you with two choices, continue buying impressions in the hope of getting a click or invest in a different type of paid traffic.
Similar to paid ad traffic, pay per click traffic also experiences the same type of fraud. Known as fraudulent clicks, this type of fraud occurs when a competitor or user repeatedly clicks on your ads. Since you’re charged per click, you lose money.
However, unlike paid ad traffic, there is something you can do to stop it. Since platforms such as Google Ads allow you to add IP exclusions to your campaigns, it is possible to block users from see your ads altogether. This means you can block users that repeatedly click your ads and save yourself money. Don’t think it’s easy though; the process can be extremely time consuming and tedious. Luckily there’s a much faster and automated way to do it.
Ready to Drive Paid Traffic to Your Affiliate Offer?
Now that you have these tactics in your toolbox, you should be able to put together a simple strategy for getting more people to your site. Remember, though, that this isn’t a one-off exercise, nor do you have to try everything at once or use only one tactic at a time.
Try something. See if it works. If it fails, stick at it a little longer but bring something else into your roster. Most importantly, make sure the technical aspects of your site are running smoothly — if you need targeted audience, for example, we’ve got plans to suit any budget!
