PPC advertising is one of the most effective digital marketing strategies to get your company in front of people looking for your products/services at the exact minute they’re searching.

With the right pay-per-click advertising company and strategy, you can drive more website traffic, higher quality leads, and ultimately, more customers.

That’s where KBI Marketing comes in. As a Google Premier Partner and Bing Ads Professional, our pay-per-click experts work with you to create an advertising strategy that reflects your brand and will achieve your goals.

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Types of PPC Advertising

Search Network Ads

PPC puts you in front of people searching for exactly what you have to offer.

Display Ads

Spread your brand’s message across search engine results and third-party sites.

Youtube Video Ads

More people are watching video online than ever before. Put your business in front of them.

Remarketing Ads

Target people who have already visited your website with Ads that keep your site in the forefront of their mind.

Shopping Ads

If you sell online, shopping Ads should be part of your online marketing arsenal.

Gmail Ads

Interactive Ads located in the social and promotions tabs of gmail inboxes.

PPC stands for pay-per-click, a model of internet marketing where advertisers pay a fee each time of their Ads is clicked. In other words, you are buying visits to your site as opposed to “earning” those visitors via organic search.

While this may sound simple, it’s anything but. In order for Ads to appear alongside the results on a search engine, advertisers cannot simply pay more than competitors to guarantee their Ads show more frequently or prominently.

Instead, Ads are subject to what is commonly known as the Ad Auction. The Ad Auction is an entirely automated process that search engines use to determine the relevance and validity of advertisements appearing on their results page.

Pay Per Click Bidding

Advertisers must bid on keywords they deem highly relevant to their business. If they successfully win the auction, their ad will be displayed in a particular position on the search results page, depending on keyword relevance and Quality Score.

For example, let’s say your business specializes in fitness apparel. A user wanting to purchase “running shoes”, “weightlifting belts”, or “basketball headbands”, may type these into a search engine to find retailers that sell this equipment.

Once one of these search queries is submitted, the Ad Auction commences, performing algorithmic calculations to determine which Ads display, and the order in which they appear. We can create and manage the following types of Ads for your business:

Our PPC Management Services

We take a hands-on approach to creating and managing your ad accounts to ensure continuous improvement. We don’t “set it and forget it,” we are constantly looking for ways to improve your visibility, reduce costs, and drive more qualified traffic to your site and achieve the outcomes you are looking for. The end result is a higher conversation rate for your bottom line.

KBI Marketing’s PPC campaign management services include:

  • Paid Search Advertising
  • PPC Management
  • Campaign Creation
  • Aggressive Bid strategy
  • Landing Page Optimization
  • Ad Copywriting
  • Remarketing
  • A/B Testing
  • Conversion Tracking
  • keyword Monitoring
  • Industry Analysis
  • Reporting

PPC Platforms We Love

We work with platforms like Google Ads, Microsoft Ads, Bing Ads, Facebook, Instagram, LinkedIn, Pinterest, and AMS.

Google Ads Management

As a Google Premier Partner, we’re qualified by Google to improve Google Ads (formerly known as Google AdWords) campaigns and maximize ad spend. Our team has experience managing search, display, video, shopping, and remarketing Ads through the platform.

Microsoft Ads Management

Paid advertising through Microsoft Advertising is not quite the same as Google Ads. Microsoft ad campaigns run on Bing, Yahoo, and other websites in the Microsoft Audience Network. While this PPC platform isn’t right for all companies, it can benefit a lot of businesses.

Facebook Ads Management

Reaching an audience of roughly 2.7 billion people worldwide, Facebook has become an integral part of any internet marketing strategy. With highly granular targeting capabilities and specific goal creation, Facebook allows you to reach your target audience with ease.

Improve Targeting Accuracy

Target your audience with greater accuracy and tailor campaigns to specific segments

Get The Leads That Convert

Put your business at the top of search engine results and reach high quality leads that convert

Boost Your Competitiveness

Gain a tactical advantage against competitors with a brilliant bid strategy

Reduce CPA & Maximize ROI

Reduce cost per acquisition (CPA), increase revenue, and maximize ROI

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