Promoting your website via paid channels and ads will cost you money, of course. But there are also ways you can boost your visibility without cutting into your budget. It only requires some know-how, and an investment of your time and effort. It’s worth it though, because a combination of both paid and organic promotion will get you the best results while keeping your marketing spend under control.
Here are 10 strategies we recommend to successfully promote your website – for free:
Table of Contents
1. SEO
SEO forms the foundation of your organic strategy, so is critical to your website. If you can, start planning your SEO even before you begin working on your website content. Use the Google keyword planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords. These are more specific so it is easier for you to compete for them. As a general rule, choose keywords that have low competition and high search frequency, and use them in your website content. The keywords you select must be added to the title, headings, image descriptions, and meta descriptions of your web pages too. By using traditional SEO, you can improve your search ranking over time, and gain more visibility among audiences who are searching in your niche.
2. Organic Social
Nearly 60% of the world’s population is on social media. Any business today simply must have a social media presence in some form, and by leveraging organic social media strategies, you can get good exposure without spending a cent.
Boost your organic social activity by posting frequently about topics that interest your followers and potential customers. This will help you build up your following and increase interactions, which leads to more organic exposure and growth. Stand out with short video posts, creative images and memes, polls, competitions, or any other interactive and interesting type of post. Always respond or react to users who comment or post about you; this will help build more personal connections with your customer base, which is the best way to enhance your brand and get conversions and sales. Post frequently on the channels where your audiences are likely to hang out, and whenever you have something interesting to contribute or say. You’ll be surprised how much traffic you can get for free if organic social is done right.
3. Understanding the current situation
In order to reach our marketing goal, we need to understand the status quo. To do this, you need to base yourself on a few key parameters:
- What do we sell?
- Who are our customers?
- Who are our competitors?
- How new or well-known the brand and site are in the market.
- To what extent there is competition in the particular field in which the site or business operates.
- Some searches, results, and exposures get in Google.
By the way, if the site does not appear in Google, then it is very worthwhile to check it out, before moving on to the sections below.
4. Adjusting the structure of the site
We need to adapt our site structure, hierarchical, practical, and design, to the same goal we set earlier. If the goal is to sell products, then surely the site should allow consumers to make purchases on the site.
You can do this on other channels or social media pages, but this is less recommended.
It is important to also emphasize the menu, which should represent the main and important topics on the site. Which should stand out and those we are interested in highlighting. Like the categories, products, blog, contact, and so on.
5. User experience enhancements
In order for us to truly provide the information at the right time and in the right place. It is very important that our site is pleasant for the user to browse. This can be mainly expressed by the visibility and actions that can be performed on it, combined with the improvement of site performance for the purpose of accelerating the loading speed of the site.
The more convenient it is to perform actions on the site, the faster and easier it is to operate – the user will invest his time to meet his need, which is in line with our purpose.
6. Keyword and competitor research
Keyword research is an action that aims to allow us to identify all the words and search terms that users enter in the search engine, in order to find their information.
Admittedly, we can not think of all these things alone, so we need to rely on the products we sell or the services we offer. For example, if our product is a diamond ring, then the user can search for a “wedding diamond ring”, “which diamond rings exist”, “compare diamond ring prices” and so on.
You can do word research in several different tools, including Google itself, a keyword research tool in Google Ads, and more.
7. Branding
Branding is a broad subject, but it’s worth your time and energy because it is one of the keys to building a strong presence on the market. Of course, there are many channels that you can pay to boost your brand, like social ads, or brand awareness native ads, but you should leverage your existing brand image and assets to promote your website for free. For example, even just including your logo and website address on your email signature can help build brand recognition. Use the signature elsewhere, like web forums, social media banners, even at the end of your YouTube videos. The more brand awareness you create, the more your click-through rate will rise. Remember, if you add your URL to text messages, it’s vital to have a mobile-responsive website that will give users a great experience.
8. Original, Compelling Content
Content is the most important pillar of an organic strategy for website promotion. It is absolutely critical that your content be original, relevant, interesting, informative, and that it provides value for the reader in some way. There’s no point in simply churning out content for the sake of filling a blog. Visitors to your website must get fresh, high quality content, so they will actually spend time reading and browsing, which will boost your overall search ranking and visibility in search engines, and even on Google Discover. Creating a steady stream of great content is not easy. You really need to understand your audience, and to have a grasp of their pain points and interests in order to plan out your content calendar.
9. Google My Business
If you are trying to promote your website for a local audience, make sure to set up a Business Profile on Google My Business. Register your information for free, and make your business more accessible to potential customers who are looking for products and services in your niche, in your area. When a user google’s your business, they’ll see your up-to-date info, including address, open hours, contact options, as well as photos, location, customer reviews, and of course, your website link. Having a Business Profile on Google is important to boost your search rankings and visibility, especially for local businesses.
10. Co-Marketing Campaigns
Co-marketing is a strategy in which two different businesses or brands create and launch a marketing campaign together. The genius of this method is that each brand can tap into the other’s target audience, and increase their exposure among customers they might not otherwise have reached. Co-marketing campaigns are mutually beneficial, so each business contributes to the development and execution of the campaign. What you need to succeed in co-marketing is not so much budget, but great relationships with other businesses, and the creativity and inspiration to come up with a fantastic campaign that will grab attention from both audiences.
There Are No Instant Fixes
Organic promotion of your website is a long-term strategy, so be patient! It can take a few weeks or months before you see a significant impact. For quicker results, try different PPC channels, such as native advertising by WebTargetedTraffic.
Looking to boost traffic to your website?
At WebTargetedTraffic, we’ve been helping local businesses to boost their web traffic and enjoy more sales for many years. Using proven tactics, we’ve achieved countless Page One rankings for our clients, and have been rewarded with over 50 five-star Google ratings as a result.
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