Best Tips & Tricks: How to Buy Traffic for My Website

Website traffic is the number of internet users who visit your website. Traffic comes from a number of sources including Google searches, social networks, emails and so on.

Your web traffic is used to measure if your online business is attracting the audience it needs to make sales. It goes without saying your conversion skills don’t matter if you don’t have visitors coming to your online site.

Table of Contents

What is Website Traffic?

Website traffic is recorded when a web user visits your site. Their computer or connected device communicates with your website’s server. The server transmits the information the users require to their browser and this process represents a single hit. This hit is entered in the server log which is in the servers hard drive. As the website’s owner, you can access this log to analyze valuable information of your websites popularity and pages getting the most attention.

Each year, more than seven million advertisers around the world choose paid traffic to ensure they reach the right audience.

What Is Paid Traffic?

In simple terms, paid traffic can be defined as the traffic from your website, landing page, or app that leads to generating revenue.

It is the traffic that comes through ads that are promoted on social media or search engines.

The ads are created by your company, using platforms like Google AdWords, and turned into results when certain keywords are looked up online.

Unlike organic traffic, which is a long-term investment in keyword and content building, paid traffic is only generated during a specific period of time.

So, if you run out of ads, you will run out of paid traffic altogether.

There are advantages in buying web traffic, but a long-term investment in organic traffic is usually the best investment a company can make.

Evergreen content, such as long-form blog posts, for example, can increase the benefits for your company over an extended period of time.

However, it’s important to realize that paid traffic has many perks.

For instance, in the context of a single campaign that is having trouble converting, paid traffic can be targeted to a specific audience.

So, how do you know if establishing paid traffic is a good option for your strategy?

Keep reading and you’ll learn how to differentiate the opportunities and take advantage of paid traffic to grow your brand.

Organic Traffic Is Still Important

Before paid online advertising became popular, web users looked for relevant content by querying a search engine like Google or Yahoo! and clicking on a relevant link. The thing is, organic traffic is still as important in 2021 as it was in 2001 and earlier.

Many, if not most, of today’s Internet users, have a basic understanding of how search engines work. They also understand that “sponsored,” or PPC (pay-per-click) ads are placements paid for by advertisers.

With those thoughts in mind, Internet users will often trust organic search results page links than sponsored ones. It’s also worth noting that many Internet users have ad-blocking browser extensions, so PPC ads might not even show up in search results.

Most Organic Traffic Occurs via a Web Search

Did you know that most website traffic occurs from organic web searches? A study from Brightside Research points out that just over 53% of all site traffic originates from an organic search in Google or other search engines.

That same study also concludes that organic search continues to dominate, despite more people visiting websites from other means like PPC advertising on search engines or other websites and organic search media links.

One of the reasons organic traffic is still the leader for link referrals is due to Google’s heavy investment in its search technology. As you’ve probably guessed, Google is the premier search engine, with a whopping 92% global market share.

SEO Helps Site Owners Create a Good User Experience

Another reason SEO is still worth it in 2021 is that it helps site owners create a good user experience. Google and other search engines include user experience as part of their search algorithms, and they can influence a link’s standing in relevant search engine results pages.

For example, Google announced in May 2020 that page experience has now become part of its ranking algorithm. The “signals” that form part of this algorithm update include page loading speed, interactivity, mobile-friendliness, and visual stability.

What that means for site owners is they have to ensure all page content makes sense to visitors and that it loads quickly and easily, both on desktop and mobile platforms. Essentially, SEO is helping site owners deliver a positive user experience.

If you don’t want your visitors to go elsewhere or complain about the quality of the content they view on your site, SEO is one way to keep your content in check.

Is It A Good Idea To Buy Traffic?

Paying for traffic could be a smart way to grow an audience, but there are important factors every marketer should consider before making a decision.

There’s plenty of discussion in social media circles about buying traffic.

While some marketers do it naturally, others frown upon this type of advertising.

In reality, paid traffic can be a big step towards building an audience and there’s no reason to be scared of it.

Just remember that we are not talking about black hat techniques such as buying followers or pumping up your numbers with plenty of clicks.

We’re specifically referring to ads that can convert your target audience into visitors and leads.

Black hat techniques, while used by some marketers, can be heavily punished by search engines.

Plus, they only inflate the numbers without generating the results a company is expecting.

The Pros Of Buying Web Traffic

Paying for traffic can be a considerable investment.

Therefore, it’s essential that there are numerous benefits so your brand receives a ROI.

Since companies like Google and Facebook generate most of their money through paid advertising, they offer tools and resources to make sure that you are successful in your campaigns.

In the following topics, we explore other benefits of paid advertising and understand what is good about buying traffic.

Using a platform like AdWords is faster than doing SEO work

SEO work is a complicated process that takes into consideration that time is of the essence when building your brand online.

But, sometimes, you need fast results, especially in a limited campaign.

Using a platform like AdWords is a sure way to get the clicks you need just in time.

Increase your brand awareness with paid traffic

Paid traffic is an excellent opportunity to build your brand awareness and to grow your audience quickly.

Using competitive keyword analysis, you can make sure your brand appears on top of the search results even when customers are looking for a competitor’s product.

The Cons Of Buying Web Traffic

You can see that buying web traffic isn’t such a bad thing, right?

There are plenty of benefits in the list above that prove this is the right choice for companies willing to make an investment.

But there are challenges in the online advertising world.

Competition for big keywords, for example, can make you feel defeated.

Also, a strategy that only contemplates paid traffic is deemed to fail because no matter how much money you put into it, it will never be enough to make sure you have long-term campaigns online.

But there can be other problems with paid advertising. Here is a list of the most common issues for marketers utilizing paid traffic.

Finding the right keywords can be tricky.

Setting up the campaigns with the right amount of money, so they won’t run out of it in a day, is the work of pros.

Therefore, it might take you some time to master paid advertising.

The bill can add up pretty quickly

Let’s face it: you pay for each click made on your ads, no matter if the user converts into a lead or not.

Those clicks can generate a big bill at the end of the cycle.

Inexperienced advertisers might get into the paid traffic business looking for big results and run out of money before the end of the week if they don’t dominate the perks of each platform.

Your landing pages need to be the best to convert

Paid traffic is only part of the equation.

To get the best results, your company will also need good landing pages that offer quality, efficiency, and a good design ready to turn visitors into leads.

That might be a challenge in and of itself, so just paying for traffic will never be a sure way to convert.

The ROI might not be what you’re expecting

Paying-per-click seems like a fair trade, but what you want in most of your campaigns is not just visitors, but leads.

People who will follow through and get close to buying the product are your ideal leads.

You might look into paid traffic to generate leads quickly, and in turn, be surprised and disappointed at the results.

Retarget visitors that did not turn into leads

Having trouble with plenty of visitors that never turn into leads?

Paid traffic will be one of your great allies.

You can use platforms such as Google AdWords to specifically retarget those visitors as they navigate the web, and make sure they convert.

Conclusion: Learn about what works within your paid campaigns

You do not know what the quality of the traffic that you will receive is going to be. There is no way to guarantee that your visitors will take any action, which tells you that you need to both a) have well-targeted traffic, and b) make your site a great place to visit.

Nobody can “force” people to come to your website, look around, and make purchases.

There’s a bonus to creating online advertising: it helps you understand your audience better.

With tools like Google Analytics combined with advertising campaigns, you can see information about your prospective customer such as who they are and what challenges they are facing.

That practically guarantees better, more efficient campaigns for your brand in the future.

Last, but not least, paid traffic is a great way to measure performance.

Paid traffic tools usually include comprehensive information on the success of your campaign.

And, you can adapt or change the campaign’s settings at any time, according to newfound knowledge of your customers.

Paying-per-click seems like a fair trade, but what you want in most of your campaigns is not just visitors, but leads.

People who will follow through and get close to buying the product are your ideal leads.

You might look into paid traffic to generate leads quickly, and in turn, be surprised and disappointed at the results.

Where Can You Buy Web Traffic?

Some of the best places to do so are Facebook, Twitter, YouTube, and native ad networks. This platforms will help you connect with your target audience and generate quality traffic.

We believe buying traffic can be a worthwhile investment for your business or blog. When you choose to do so don’t just choose to buy cheap traffic from some guy you met on an internet forum. That a great way lose your money. Do it right and with a strategy and soon your traffic will increase.

You could, for example, buy traffic from Web Targeted Traffic. This website will have targeted audiences streaming to your website within 24 hours. And their rates for this type of traffic are tailored to suit any budget.

For as little as $50 you can buy a plan that aims to get your website, 10,000 visitors. If you’re prepared to spend more you can pay $450 to have 200,000 visitors plus a 30,000 bonus.

Web Targeted Traffic is just one of the sites you can buy traffic from. There are many others but when choosing one make sure they have a proven track record and can deliver the web traffic they promise.

Once you pay for web traffic monitor if there’s any change to the number of visits coming. Moving from none to hundreds or thousands of visitors justifies paying for the traffic and will push your business to great heights if you’re able to convert this traffic.

Transparent pricing, an easy panel to use, and no upfront requirements.