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Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits
When done right, cross-promotion is one of the most effective ways to increase your brand’s exposure and generate high-quality leads.
What is cross-promotion?
Cross-promotion is a marketing tactic where different brands with similar audiences that are not competitors target and market to each other’s audience with the promotion of a related product/service. It connects different brands with potential customers on other marketing channels.
When done right, cross-promotion is one of the most effective ways to increase your brand’s exposure and generate high-quality leads.
Best Cross-Promotion Ideas to Kickstart Your Marketing Campaign
1. Set Your Cross Promotion Goals
Before you go about promoting, clearly define your goals. What are you trying to achieve through cross-promoting? For instance, your goals may include increasing sales, expanding the market reach of your product, gaining brand awareness, or creating a positive image.
2. Choose The Right Partner
Once you set your goal, it’s time to carefully assess which partner would be more beneficial to your goals. Make sure to select a reliable and compatible company that is not in competition with yours.
More often than not, the most successful cross-promotion partnerships happen when the products or services are complimentary and relevant.
3. Cross-Promote on Social Media Platforms
When cross-promoting, it is key to select a social media platform that works for you and build your brand awareness through it.
There are many channels to use to cross-promote your brand. You can use:
- Guest blogs
- Referral programs
- Webinars
- Conferences, and more
But most importantly, you can use social media to the fullest by establishing your social media presence on all popular platforms like Facebook, Instagram, YouTube, and Pinterest.
This cross-promotion strategy involves collaborating with another company that is not your competitor and promoting each other’s product or service on social media.
What type of content can you use on social media for cross-promotion?
- Influencer posts
- Giveaways and contests
- Promotional videos
4. Prepare a Webinar
One of the best cross-promotion ideas is to organize an online event such as a webinar. This promotion method is ideal for small business partners, particularly SaaS and product owners.
You can create a webinar with your business partner to cross-promote. However, the important thing about webinars is that your primary goal shouldn’t be selling. Rather, it should be providing value to both parties’ users.
5. Write an Ebook Together
Writing an ebook with your business partner could be a great idea, once again, if your primary goal is to provide value and help the users on both sides.
6. Create and Offer Bundles
This cross-promotion idea is only effective if you are in a similar industry with your business partner.
Creating bundle deals is an excellent way to drive sales and increase brand awareness for both brands in a collaboration.
7. Create a Referral Program
According to a study conducted by Nielsen, recommendations from friends still remain the most credible advertising among consumers.
To put it another way, referrals coming from friends, family members, or co-workers are highly effective in the buying decision. So, using referral programs is one of the best ways to promote your company.
You can start a referral program, track those who share your product with their friends, and reward those who sign up new members. Or, you can encourage users for referral with a popup.
8. Promote with a Podcast Guest
55% of the US population has listened to a podcast. That’s about 155 million people in the US alone. So, you can tell how your business may blow up by getting featured on a popular podcast.
Podcasts allow you to;
- Introduce your brand to a new audience
- Showcase your expertise in the field
- Highlight your company’s values, culture, UVP (Unique Value Proposition)
9. Use Social Media
Social media platforms help companies attract new customers and engage with businesses. Even if a business doesn’t operate exclusively online, a social media partnership can help drive traffic between the two customer groups. Media such as videos or images can help promote two brands simultaneously. For example, two cross-promoting companies can publish a joint video ad on both of their social media pages, creating a more integrated audience.
10. Cross-Promotion via Content Marketing
Content marketing has emerged as a popular online marketing tool which has established itself over the years. It has come to reflect the internet behavior of many users who search online for relevant and engaging content. Cross-promotion of content marketing is a highly useful way for the expansion of reach to new markets. Here are some cross-promotion marketing techniques for content marketing:
- Content Links: This is a new and perfect strategy for the introduction of new markets for your content. Backlinks are a great strategy but one has to ensure that the links are created to relevant websites. It is essential that you reach them on email after establishing the back-links to bring it to the notice of the editors that a backlink has been created.
- Update Existing Links: One has to ensure that the existing links are also continually updated for reflected of current information.
- Blogging in other Communities: Guest blogging is a tested technique to reach new websites and communities. It will not only bring in fresh traffic to your site but will also encourage other audience for sharing your content on their websites.
Importance of Cross Promotion
The importance of Cross-Promotion are:
1. Access to large customers
As we have read before, when a new product is being introduced to us, it is normal human behaviour to read, use, and understand it. This interest, that we show toward their products helps them to get more customers. Thus, a multiplication of the customers can be seen here.
2. The low budget Marketing
marketing as always is an expensive thing, only if we want it to be effective, but Cross-promotion requires a low budget, or maybe not at all.
Disadvantage:
At times for particular products, it becomes hard for them to find a partner to promote. For instance, we usually don’t promote defense products and moreover we cannot find a similar partner.
Few Tips to Start With This:
- Have a good connection with different companies or brands.
- Discount & promo codes should be made available for the users of the Partnering brand, as it is a good sale driving force.
- A chosen partner should be related to the type of product the partnered brand or company produces.
- Having complete research about the partnered company or brand. We should have proper and clear information about the company so that in the near future our company or brand doesn’t get penalized for it.
- We can also take this Cross Promotional campaign into social media platforms where more customers can be targeted.
- During the Cross-Promotion we need to understand that we are representing our company or brand the world, thus we need to be more careful and responsible for this.
Conclusion:
Cross promoting is when two or more businesses promote their products or services together.
It is a sales marketing secret that works better for businesses that have the same target audience, but are not in direct competition with each other.
Doing cross promotions with other businesses increases your profits, sales, and beat your competition.
You can find businesses to cross promote all over the Internet.
Thus, to conclude we can say that it is an efficient way for a business to expand, it can help the business by getting more customers and also by creating brand awareness. But more important is maintaining those customers by providing them with products with the best qualities and also fulfilling their demands.
Ready to Drive Targeted Traffic to Your Website?
Now that you have these tactics in your toolbox, you should be able to put together a simple strategy for getting more people to your site. Remember, though, that this isn’t a one-off exercise, nor do you have to try everything at once or use only one tactic at a time.
Try something. See if it works. If it fails, stick at it a little longer but bring something else into your roster. Most importantly, make sure the technical aspects of your site are running smoothly — if you need targeted audience, for example, we’ve got plans to suit any budget!
