SEO is the key to success!

SEO has its own world, its own vocabulary and its own language with a constantly evolving history.

The SEO functionality is quite difficult to interpret, but still as unique as ever!

However, our Google trend survey shows how consistent SEO has been in the demand of global companies.

This means that you can have a lucrative career in SEO if you know how to make it work!

Interested in more information about SEO?

Ask any company about it and after a few hours you’ll be completely confused!

Ask a SEO expert and he or she will try to inform you about the difficult technical aspects!

That’s why we clearly shared some basic questions and answers for SEO beginners that will certainly help you to understand it better.

Table of Contents

What is SEO?

Search Engine OptimizationSEO for short – is a term used to refer to strategies used for improving the visibility of a website in search engines. The end goal of SEO is to drive traffic to a website, organically – that is without paid ads. Whether you are looking to rank your website on Google, Yandex, Bing or any search engine of your choice, SEO will come in handy.

Whenever a user goes on Google and searches for a query, he or she normally tends to see at first 8-10 results and the reason behind this is Google’s trust or authority we can say. Users trust in the search results produced by Google. So it becomes important for a company to rank a website for its keywords to be visible on the first page and gain customers trust.

It should be borne in mind that Search Engine Optimization differs from search engine Marketing (SEM). The fundamental difference between the two is that, while SEO comes at zero ad cost, for SEM you need a marketing budget.

While it’s true you don’t need a marketing budget to maximize SEO, you sure do need to invest time – and a lot of it. This, added to the fact that it takes quite some time to see meaningful results from SEO, makes it undesirable to marketers looking for quick returns. But if you have the time to invest, SEO is an excellent source of cheap, quality organic traffic.

Here are more reasons to invest in SEO:

  • SEO has higher clickthrough rates than SEM. Stats show that 70% of users prefer to click on organic results from their searches.
  • SEO is an excellent channel for capturing localized traffic – that is traffic coming from your local area. This makes it a  great solution for businesses that operate locally.
  • You can easily outrank your competitors with SEO. With the right strategy, you can rank above the competition, irrespective of how huge their marketing budget is.
  • SEO helps build credibility as users tend to trust organic searches more than paid searches.

What’s The Importance Of SEO?

SEO is very important when it comes to inbound lead generation. It’s one of the most cost-effective ways of getting quality leads. As most web searches start on Google, it’s very important to rank higher in the SERPs on Google (World’s biggest search Engine). This can only be done through a proper SEO plan.

What are steps involved in implementing SEO?

SEO involves the following steps to follow as per guidelines.

  • Keyword Research
  • Competition Analysis
  • Unique content creation
  • Implementing on page changes in website
  • Improving the social sharing on major networks
  • Acquiring links in natural form to the page
  • Analyzing the reports

What is a Search Engine?

A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Popular Search Engines

The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

What are the different types of SEO?

SEO has 2 types.

  1. On-Page SEO
  2. Off-Page SEO

What is On-page SEO?

On-Page SEO is basically visible factors of your web page which includes checking Meta Title, meta description, meta keywords, alt tags, content, internal links, canonical tags, H1 Tag (Header tag), etc.

What is the off-page SEO?

It is an optimization of search engine factors which are not visible on-page but are important in terms of SEO. It is a method of earning backlinks from various websites with a motive to improve the ranking of the site. This method includes various SEO steps like article submission, blog posting, forum, Press release submission, classified, and miscellaneous.

Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

What is a backlink?

Incoming links to a webpage or a website is called a backlink or an inbound link.

What is an inbound and outbound Link?

Links connecting a webpage to another webpage of the same website is called Inbound Links.

Links connecting a webpage to another webpage of the different website Outbound Links.

What Is A Long Tail Keyword?

Long tail keywords are those keywords which are more than 4+ words. These are used to drive targeted traffic to web pages. Most of the times these are very easy to rank for on Google.

What is No-follow and Do-follow Links?

No-follow: Also called non-value passing links. These are the Links which direct traffic to the website but not SEO Juice to the linked websites by disabling crawlers to visit the linked site.

Syntax: <a href= “https://webtargetedtraffic.com/blog” rel= “nofollow”>BLOG</a>

Do-follow: Also called value passing links. These are the Links which direct traffic as well as SEO juice to the linked websites.

Syntax: <a href= “https://webtargetedtraffic.com/blog/” rel= “dofollow”>Best Digital Marketing BLOG</a>

What is Anchor Text?

Anchor text is also known as link label or link text or link title, that convert a text into a clickable link which can direct users from one webpage to the other webpage on the internet.

What Is Keyword Density?

Keyword Density is the percentage of the keyword mentioned in the content when compared to a total number of words. So if my keyword is mentioned 5 times in 1000 words content the keyword density would amount to 0.5 %.

What Is The Use Of Google Search Console?

Search Console is the suite of tools and reports offered by Google to help one measure their site’s Search traffic and performance, fix issues etc.

What are the organic results?

The organic result are the web pages shown on SERP Organically without any paid advertisement.

What is Google bot?

Google bots are the software or search bot which is used by Google to find new webpages by crawling throughout the internet and indexing them into their database on the basis of categories and SEO score and Ranking them on SERP.

What is Page Rank or PR?

This is a Google Metrix which provide a rank to every webpage on the internet on the basis of its SEO score.

Page Rank Range from 0-10.

On April 15, 2016, Google announced the official shutdown of Page rank toolbar.

What Is Organic Search Result?

Any free search results that pop on Google for a particular keyword search is called an organic search result.

What Is Google Bot & It’s Functionality?

Google bot helps in Caching, Crawling, and indexing of a webpage on Google.

What is a keyword?

Keywords are the most relevant words for a search query searched by the user which is used by google algorithm to understand the relevancy of webpages on the searched query to rank it on SERP.

What Is SEO Audit?

An SEO audit gives a better understanding of the web pages, traffic, and errors of a particular website. It is a great way to improve search engine rankings.

What Is Structured Data In SEO?

Structured data refers to any information which has a high degree of organization, such that inclusion in a relational database is seamless and readily searchable by simple, straightforward search engine algorithms or other search operations. Structured data has become increasingly important to SEO.

What is World Wide Web?

The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

What is a Domain?

On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.

For example, in www.webtargetedtraffic.com, webtargetedtraffic is the domain.

What is domain extension?

Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

What is a website?

A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.

For example, if you type the web address webtargetedtraffic,com over the internet, it would take you to the home page of the actual website.

What is a Web server?

A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.

For example, when you enter the URL ‘webtargetedtraffic.com/blog’ over the web browser, request is sent to the web servers which bear ‘webtargetedtraffic,com’ as the domain name.

What are the SEO Techniques available?

There are Mainly Three Types of SEO

  1. White Hat SEO: This is an SEO technique in which we increase website visibility on SERP by optimizing a webpage for user intent of search, organically and by following search engine guidelines.
  2. Black Hat SEO: This is an SEO technique in which we increase website visibility only for ranking purpose without considering user intent in mind and disrupting search engine guidelines.
  3. Grey Hat SEO: Grey hat SEO is a technique is used for increasing website ranking faster on SERP by using Black Hat SEO technique in moderation.

What are the popular off page Techniques?

Blog Posting and Guest Blogging

  1. Classifieds
  2. Forum Posting
  3. Article Submission
  4. Social Media Engagement
  5. Business Listing
  6. Review Posting
  7. Directory Submission
  8. Blog Commenting
  9. Video, PPT, PDF and Infographics Submission or Image
  10. Social Bookmarking

What are the most important Google ranking factors?

  1. Content
  2. Backlinks
  3. Rank Brain

What are the black hat SEO techniques?

  • Low quality or duplicate content.
  • Links from adult sites.
  • Hidden text.
  • Google Bowling etc.
  • Links from spam sites.
  • Keyword stuffing.
  • Cloaking.

What is Google Sandbox?

Google sandbox is the place where new and less authoritative site were kept for a certain period of time which prevent new website to rank on SERP till they gain some authority on the internet. This also may happen due to the building too many links within a short time span.

What is the URL?

URL stands for Uniform Resource Locator which is a unique web address for every webpage on the internet.

What is a Meta Tag?

Meta Tags are the elements in Html markup language that interact with Search Engine.

  • Meta Title: Title tag is used to understand the content of the webpage. It plays an important role in CTR must contain a focus keyword at the beginning of the title.
  • Meta Description: Description tag is the short summary about the webpage for a better understanding of the content of the webpage.
  • Meta Keywords: Meta Keywords are the related keywords of your topic which help search engine to understand the relevance of your webpage content.

What is the Meta Description Length?

The predefined length of a Meta Description in Google is up to 158 characters.

What is the Title Tag Length?

The predefined length of a Title Tag aka Headline in Google is up to 60 characters. Google (search engine) typically displays the first 50–60 characters of a title tag.

What is the text in the Alt image?

The text in the Alt image is generally considered to be an alternative text to an image, providing a textual alternative to the indexing robots that index the web page with the image.

Well-formulated alt-tags can increase the SEO position of your website’s images in the search results of Google images, as they often add more value to the user experience.

What is 301 and 302 redirect?

301 redirect is used to permanently redirect a URL to other URL which will pass SEO values to the redirected URL.

302 redirect is used for temporary redirect of a URL from one URL to others which will not pass SEO value to the redirected URL.

What are 404 errors?

Answers. 404 errors are considered to be one of the most potential obstacles to SEO success. When a specific URL is renamed or no longer exists, 404 errors would occur if links to that URL were linked.

It is interesting to note that Google does not punish any website for 404 errors. However, if search engines do not systematically search the internal links of a website, it is very likely that the site’s search position will decrease with little traffic.

What Is Web Crawling?

Crawling or web crawling is an automated process through which search engines filtrate web pages for proper indexing.

What Is SERP?

SERP stands for Search Engine Result Page. It is the page which is displayed when a search query is entered on the website.

What Is Canonical URL?

Canonical URLs relate to the concept of selecting the best URL for the web pages that the potential visitors want to see.

What Is Internal Linking?

Internal Linking the process of hyperlinking of different pages of the same domain.

What Is XML Sitemap?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

What is robots.txt?

Robots.txt is the .txt file in which you can write instructions for the crawler to crawl or not to crawl the specified URLs.

What is an RSS feed?

RSS (Rich Site Summary) is a format for providing regularly changing web content. RSS feeds allow publishers to automatically syndicate data. A standard XML file format ensures compatibility with many different programs and machines.

RSS feeds also benefit users who want to receive timely updates of their favorite websites or gather information from many sites.

What is the Algorithm Update?

Google makes changes to the search algorithm to improve the quality of results. Sometimes Google implements some minor tweaks and sometimes some major updates like Penguin, Panda, Humming Bird and Payday loan update etc.

The best source to see all updates ordered by date: Moz Algorithm Updates

What is Google Panda?

Google Panda was a change in Google’s ranking algorithm that was first published in February 2011. The purpose of the change was to lower the rankings of low-value or thin sites and bring sites of better quality back near the top of the search results.

Google Panda is designed to target sites that publish low quality content and punish them if possible.

What is Google Pigeon Update?

Google Pigeon is the code name given to one of the updates of Google’s local search algorithm, published on July 24, 2014.

The goal was to increase the ranking of the local list in a search query, which also affects the search results displayed in Google Maps at the same time as the regular search results of Google Maps.

What’s Google Penguin?

In April 2012, Google launched the Penguin Update to better identify and regulate websites that are considered spam or overoptimized.

Penguin focused on sites that showed a filling of keywords, but also on sites that used the use of black hats as a reference. On the other hand, this algorithm rewarded sites that used white-hat SEO and were of high quality in general.

What is Google Hummingbird?

Google Hummingbird is a search algorithm that Google will use from August 30, 2013. It is designed to embody the particular characteristics of speed and accuracy.

One of the great advantages of Hummingbird is that Google has not only been able to refresh their index, but also their search engine. However, they have also retained important elements, such as previously created search algorithms.

What is Pirate 2.0 Update?

This update was released to target the websites which distribute the pirated material like pirated movies, software and other copyright material. Most of the torrent sites, online movie distribution sites were hit with this update.

What is Medic Update?

Medic update will specifically target websites related to health, fitness and medical topic. Many low quality websites has lost rankings and specific high quality websites have improved in ranking after this update.

What is BERT Update?

BERT is the abbreviation for Bidirectional Encoder Representations from  Transformers. This is nothing but a deep learning algorithm related to natural language processing. With all the nuances of context, in understanding what the words in a sentence mean, this will be helpful to machines

What is RainBrain Algorithm?

Rank Brain is an artificial intelligence (AI) software program used to help process search queries. Google announced about this update in October 2015. RankBrain uses artificial intelligence to process large amount to data and convert the data in a format which can be interpreted by Google Machine learning systems.

What’s Google Fetch?

Ans Fetch is a Google tool that allows you to test how Google displays a URL on your site. You can use Google Fetch to see if Googlebot has access to a page on your site, how this page is displayed and if the page sources are blocked for Googlebot.

This tool can be used effectively for the following purposes:

– Troubleshooting web pages to improve SEO performance.

– Submit pages for indexing when content changes significantly.

– Find pages that have been hit by a malicious attack.

What is the Disavow tool?

Google’s link refusal tool allows publishers to inform Google that they do not want certain links from external sites to be considered as part of Google’s system for counting links to classified sites.

You can therefore ask Google to remove certain URLs or domains as a ranking factor in your site’s indexing by creating a .txt file with a list of these domains or URLs and sending it to Google.

What are the Google trends?

Google Trends is a public website of Google Inc. that shows how often a certain search term has been entered or used to perform a search, compared to the total number of searches in different regions and languages around the world.

Google Trends uses real-time search data to measure consumer search behavior over time.

Google Trends mainly shows you a large number of trendy search terms in your niche.

What is Google My Business?

Google My Business is a free and easy to use tool for companies, brands, artists and organizations to manage their online presence in Google, including Search and Maps. By controlling and editing your Business information, you can help customers find you and tell the story of your Business.

In addition to providing information for your local search list, the Google My Business page connects you to your Google+ page, Google Analytics and Adwords Express.

Its use includes:

– Updating of commercial information

– Add photos of your company

– Direct connection with customers

– Monitor and comment on Google’s comments

– Manage information

What is DA and PA and how to increase it?

Domain Authority is a Matrix by MOZ (founded by Rand Fishkin) which Range from 1-100 which provide a score on the basis of overall backlink strength of the website domain.

Page Authority is also a Matrix by MOZ which Range from 1-100 which provide a score on the basis of backlink strength of a webpage.

To increase DA and PA you will need to get backlinks from authority website of the same niche you can disavow all links coming from low quality and spammy websites.

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